Vishal Gaba has been named chief marketing officer of Push Sports, an Indian sports tech company. Before this, he oversaw marketing communications for Bira 91 in his capacity as associate director of marketing. Gaba posted on LinkedIn to announce the appointment.
Vishal Gaba offers a wealth of experience spanning more than 16 years in a variety of marketing verticals. He has also worked at The Social Booth and Genesis BCW in the past. In his previous role, he oversaw the brand’s marketing and communications at Bira 91. To build brand awareness and sales for Bira’s merchandise store, he also looked at business objectives.
Vishal will be leading the charge at Push Sports in his new position, where he will be in charge of increasing customer engagement, scaling demand, and creating an engaging brand story for customers. He will also manage marketing campaigns that span several media. Leading all strategic marketing initiatives and emphasizing brand activation, advertising, and consumer advocacy are some examples of how to achieve this, as well as encouraging awareness, engagement, and loyalty among various customer segments. His wealth of knowledge in product marketing, customer relationship management, and brand development will help Push Sports expand and become more well-known in the sports technology sector.
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Puru Singh, Founder and CEO of Push Sports, said,
“We are delighted to have Vishal join our team at Push Sports. With his vast knowledge and skills in marketing and brand development, we anticipate him to play a central role in helping scale the business. Vishal’s strategic insight and leadership will help us fast-track growth as one of the top players in the Indian sports-tech sector.”
Vishal Gaba, on his appointment, expressed on LinkedIn,
Sports has always been my first love. I’m excited to share that in my new role to I’ll be spearheading Marketing at Push Sports (seen on Shark Tank), one of the fastest growing sports tech start-ups in the country. With 7000 kids already trained, 20+ facilities live and 25 schools already as partners, I am thrilled to be a part of Push’s journey in contributing towards growth of sports in the country and make India a sporting superpower. Grateful and blessed to be doing something I love, every day.
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