Published on: September 29, 2026
Publicis Media’s OneMars has appointed Saw Gin Toh as Head of Integrated Media, strengthening its leadership team as it works to integrate media and communications for Mars’ global portfolio.
OneMars is Publicis Groupe’s dedicated global marketing ecosystem for Mars, created following Publicis’ appointment to lead Mars’ global advertising business. The platform is designed to bring together capabilities and help build a more integrated global communications ecosystem for the FMCG company.
In her new role, Saw Gin Toh will lead media integration across paid, earned, shared and owned channels for Mars’ FMCG brands. She will focus on connecting media strategies and execution across the different areas of the communications ecosystem.
Toh brings experience across media, strategy and commercial leadership in Southeast Asia. Prior to joining OneMars, she led end-to-end media and commercial strategy across Malaysia and Singapore.
Her previous leadership roles include Head of Strategy at VML Singapore and Head of Strategy Consulting in Shanghai. She has also held senior positions at MediaCom and McDonald’s, adding experience across agency and brand environments.
The appointment comes as OneMars continues to develop Publicis Groupe’s integrated approach to Mars’ marketing and communications operations globally. Publicis announced the One Mars ecosystem in 2025 following its global agency review, with the model bringing together media, production, paid social, influencer and connected commerce capabilities.
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