Provident Housing awards FCB Ulka

FCB Ulka, a division of FCB Group India, has won the creative mandate for Provident Housing, Bengaluru’s real estate brand. Showcasing its broad reach and dedication to high-quality housing, Provident Housing has a portfolio of residential projects spread across major cities like Bengaluru, Kochi, Mumbai, Goa, Hyderabad, Mangalore, Chennai, Coimbatore, and Pune.

The agency’s Bengaluru office will manage the account.

Here’s what they said

On the partnership, Dhruba Jyoti Ghosh, Executive Vice President & Head of Marketing – Provident Housing Ltd. & Purva Land, said,

“Extremely delighted to onboard FCB Ulka in our journey to create a national brand for Provident Housing Limited. The ever-changing environment of Real Estate and Consumer Behavior tosses greater challenges for every brand in the industry. The team at FCB Ulka has always demonstrated path-breaking creative and brand-strategic approaches across industries to stand out from the crowd. I am sure that we at Provident will benefit from this alliance in fostering the brand to deliver more for our customers and positively disrupt the industry.”

Expressing his excitement about the partnership, Kulvinder Ahluwalia, CEO of FCB Ulka, said,

“We are thrilled to join forces with Provident Housing as their creative agency. The chemistry that the teams shared as well as the strategic approach is what set us apart. The sheer vision and scale of Provident Housing and their ambitious plans is what truly excites us at FCB Ulka, and led by Damodaran from our Bengaluru office we are all geared up to deliver on their plans.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.