Pitchfork Partners Named as Cloud TV’s

Pitchfork Partners Strategic Consulting, a Mumbai-based company with operations all over India, has been named Cloud TV’s new communication partner. Cloud TV is one of India’s first white-labeled, turnkey Smart TV and OTT operations systems. With this appointment, Pitchfork will lead Cloud TV’s marketing communications and social media initiatives to increase and develop brand awareness.

Cloud TV names Pitchfork Partners as Communications partner

Renowned for its strategic acumen, Pitchfork Partners is a consultancy with a track record of successful partnerships with a wide range of clients. To further improve Cloud TV’s reputation, they will use their experience to develop persuasive messaging, carry out effective social media campaigns, and oversee strategic media relations.

Cloud TV – India’s pioneer TV OS

Cloud TV is India’s first television operating system (OS), created by Mumbai-based software company CloudWalker Streaming Technologies. Being the first and only provider in India, Cloud TV OS offers features that are usually only found in premium TV brands to the country’s low-cost TV market. Over 60 lakh people use Cloud TV in India thanks to its more than 200 apps and Live TV channels. Cloud TV’s impact will be amplified through the partnership with Pitchfork Partners, enabling them to reach a wider audience.

Here’s what they said

Speaking on the appointment, Abhijeet Rajpurohit, Co-founder & COO, Cloud TV, said,

“As a company that is paving the way to make smart TVs affordable and digital content accessible on large screens to the Indian audience, we are excited to welcome Pitchfork Partners as our communications partner. Their experience and capabilities will be crucial to helping us achieve our communication objectives as we navigate the business landscape in India. We look forward to working with them to sharpen the brand narrative and create a distinct identity for the organisation.”

Jaideep Shergill, Co-Founder, Pitchfork Partners, commented,

“Cloud TV is a pioneer for Smart TV OS in the Indian market. Being a homegrown brand, they’ve accomplished significant milestones over the years. We are proud to work with this Make in India brand, and I am confident that our expertise in managing strategic communication for businesses in the technology and entertainment sectors will play a role in helping them achieve their communication goals.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.