Pinterest is expanding its live shopping capabilities as part of its transition from an inspirational shopping site to a hub for creator content. Pinterest TV, a series of live, original, and shoppable films focused on topics including food, home, fashion, beauty, DIY, and more, was introduced recently on the company’s app. The episodes will begin airing on weekdays on November 8 and will be accessible for on-demand watching after that.
Pinterest creators will host the shows, which will include a chat element where viewers can ask questions and generally participate in the experience. According to Pinterest, these programs will be 30 minutes long, will include a 10-30 minute pre-production call with Pinterest’s team as well as an AV tech check.
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Pinterest has emphasized that the goal is to provide its consumers a new way to be inspired – rather than just browsing images for products and ideas like previously, Pinterest TV will allow the firm to expand into video and the creator economy.
Pinterest claims that creators who have pilot tested Pinterest TV episodes have seen an increase in their following, with some almost tripling their following after a live broadcast. The company is also developing a virtual studio to aid the creative process, where producers will engage with creators to help them build their content and give A/V assistance so they can go live more quickly.
The new episodes will premiere on the Pinterest iOS app on November 8 and will broadcast Monday through Friday at 3 p.m. PDT / 6 p.m. EDT in the United States. Each Friday, items will be added to a live shopping experience where Pinterest users may get discounts from brands like Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented, and more.
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