Rokus Streaming System Is Clearly Its Bonanza For Q4

Roku’s Q4 growth in 2021 can be attributed to streaming. Roku had more than 60 million active accounts by the end of 2021, with cumulative streaming hours more than doubling from the year before the pandemic. ‘

According to Anthony Wood, Roku’s CEO and founder, Roku was the biggest streaming platform in the US, Canada, and Mexico in terms of hours streamed in Q4.

The surge in Roku’s Q4 platform growth was driven by “strong demand,” said Roku CFO Steve Louden. Louden also added how in 2021, 40% of the participating advertisers were first-timers.

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As a result of increased competition in the streaming industry, Roku’s monetized video ad impressions rose dramatically (almost double) in 2021. Roku, as the market’s top content aggregator, stands to profit as content providers continue to grow and compete for users.

Roku’s DTC efforts are also proving to be successful. In Q4, its fastest-growing ad product was targeting solutions based on its unique first-party data, which helped some of its DTC clients raise add-to-cart rates.

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