Published on: September 22, 2026
PHD Australia has promoted Kathryn Weatherlake to Managing Director of its Melbourne office, expanding her leadership responsibilities as the agency continues to grow its people, culture and client portfolio.
Weatherlake takes on the role following more than 14 years at PHD Melbourne. She joined the agency during its early phase as one of the office’s first employees and has since played a key role in its development into a team of more than 100 people.
During her tenure, Weatherlake has worked across a diverse portfolio of global and Australian brands, including 7-Eleven, ANZ, Bunnings, HESTA, McCain, Porsche, SodaStream and Spirit of Tasmania.
The promotion comes after a strong period for PHD Melbourne. Over the past year, Weatherlake contributed to the expansion of the Bunnings business and supported the agency’s work that earned 7-Eleven’s Innovation Award for its Japanese range launch and Roblox x Kayo collaboration.
PHD Australia CEO Laura Nice said the promotion recognises Weatherlake’s contribution to clients, people and the wider agency.
“Kathryn is one of the most respected and trusted leaders in our business. She combines deep client expertise with an unwavering commitment to our people and culture. Her curiosity and ambition embody the pioneering spirit we want to bring to everything we do. This promotion is thoroughly deserved, and I am delighted to see her take the next step leading our Melbourne office.”
Weatherlake said: “I’m incredibly proud to take on this role, having been part of PHD Melbourne since its early days, it’s been rewarding to see what we’ve built together and the calibre of people and clients we have today.”
“What excites me most is what’s ahead. We have an outstanding team and strong momentum, and I’m looking forward to continuing to develop our people, strengthening our culture and helping our clients unlock growth through innovative and effective work.”
Across her career, Weatherlake has worked on brands spanning retail, financial services and consumer categories, contributing to campaigns and business growth for some of Australia’s prominent brands. Her industry recognition includes being named among AdNews’ Emerging Leaders in an earlier stage of her career.
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