Published on: October 5, 2026
OBB Media has expanded its international presence with the launch of OBB London, marking the company’s first office outside the US. The new Fitzrovia-based operation will serve as OBB’s hub for the UK and Europe as the company continues to grow across entertainment, branded content, sports, ventures, advisory and live events.
The London expansion comes as the UK advertising market is projected to surpass £50 billion in investment in 2026. OBB will operate its new office in close coordination with its teams in Los Angeles and New York, with Stanley Tucci’s upcoming Tucci in Great Britain for National Geographic and Disney+ among the first productions to be based out of London.
As part of the expansion, OBB has appointed Daisy Domenghini as Managing Director of OBB Bolded London, its branded content studio. Reporting to OBB Bolded President James Rowe, Domenghini will be responsible for developing the company’s UK and EMEA branded content business.
Domenghini joins OBB from VaynerMedia EMEA, where she served as Managing Director of EMEA and worked with brands including Zalando, TikTok, Meta, Bose and Indeed. She also led the agency’s expansion into mainland Europe and previously spent 11 years at ENGINE in London.
OBB has built its business around premium entertainment, with projects including the Emmy and Peabody-winning Mountain Queen for Netflix and Cold As Balls with Kevin Hart, which recently entered its 13th season on Netflix after originating on YouTube.
The company has extended this entertainment-led approach into branded storytelling through campaigns such as DICK’S Sporting Goods and adidas’ global Where It All Kicks Off World Cup campaign featuring Lionel Messi, Lamine Yamal and Patrick Mahomes. Other recent work includes the Bet On Kendall Super Bowl campaign with Kendall Jenner and Fanatics Sportsbook, partnerships with Hailey Bieber for GAP and FILA, and projects with Kim Kardashian, including the launch of UPDATE and Kimsmas Live! for SKIMS.
OBB’s work also extends into business and brand building through ventures, including beauty brand rhode, co-founded by Michael D. Ratner and Hailey Bieber and acquired by e.l.f. Beauty for $1 billion last year.
Through its sports-entertainment joint venture Fanatics Studios, OBB has further expanded its presence in sports. Since launching earlier this year, Fanatics Studios has produced the 2026 ESPYs, Fanatics Fest: All Access and the Fanatics Flag Football Classic, which featured Tom Brady’s return to competitive football. Upcoming projects include a documentary on Suni Lee and the Official Olympic Film for LA28.
“OBB has been working globally for a while and we’re excited to be investing in our international infrastructure permanently in London,” said Michael D. Ratner, founder and CEO of OBB. “London is already an important market for us, and many of our partners, and having a team with boots on the ground gives us a truly always-on, 24/7, operation for our work together. With this move we are immediately able to move in real time across markets and time zones, constantly surfacing new talent, ideas and opportunities across the global OBB ecosystem. Daisy knows this market inside and out, and she’s the right person to lead that charge.”
“What drew me to OBB is that it’s built for the way the business actually works today,” said Daisy. “London is one of the most creative markets in the world, and there’s a huge opportunity to build here with incredible talent and brands while helping grow OBB globally.”
Founded in 2016 by Michael D. Ratner alongside Co-Founder and COO Scott Ratner, OBB is now entering its 10th year. The London office represents the company’s latest move to build a broader global operation and expand its position across the entertainment industry.
