Published on: October 5, 2026
NEO has secured the creative agency of record mandate for Zee Bangla following a pan-India multi-agency pitch.
As part of the new partnership, NEO will lead creative strategy and communications for Zee Bangla’s brand campaigns, show launches and key properties. Its work will span on-air, digital and other consumer-facing platforms.
NEO has previously collaborated with Zee Bangla on select assignments. The latest mandate broadens the agency’s responsibilities to cover the channel’s wider creative communication requirements.
Navnita Chakraborty, Business Head Zee Bangla and Chief Content Officer, Zee TV, said: “Zee Bangla is deeply rooted in Bengal’s culture and evolving aspirations. We were looking for a creative partner who understood this landscape and could translate that understanding into relevant, contemporary communication.
NEO demonstrated both during the pitch. Our experience of working with them on key projects had also proven their ability to deliver, further strengthening our confidence in the appointment.”
NEO provides a range of services covering brand strategy, advertising, digital, content and video production. Its capabilities include television commercials, brand films and digital-first content.
Nirmalya Majumder, Founder, NEO, said: “Winning the Zee Bangla mandate through a pan-India pitch is a major moment for NEO. We understand the place the channel occupies in the lives of audiences across Bengal, and with that opportunity comes a very real responsibility.
Our task is to bring together cultural understanding, sharp brand thinking, digital fluency and production capability to create work that audiences respond to and the brand can build on. For NEO, this is also an important step towards becoming a nationally recognised independent agency.”
