LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has announced the appointment of Mike Evans as Senior Vice President and Head of US Sales, effective April 22nd, 2025. This strategic hire reflects the company’s continued momentum and growth, reinforcing its leadership in CTV innovation.
Evans is highly regarded in the industry for his strategic insights and his ability to build and scale high-performance teams. With over 20 years of experience in digital media and advertising technology, Evans has held senior leadership roles at organizations like Oracle, Xaxis, TURN, MediaMath, and IDG. Before joining LG Ad Solutions, he was the Senior Vice President of Demand Facilitation at Magnite, where he led the US demand team and contributed to significant revenue and partnership growth.
“Mike’s deep expertise and leadership style are exactly what we need as we enter our next phase of expansion,” said Serge Matta, president of global ad sales at LG Ad Solutions. “He’s widely respected in the industry not just for his results, but for his ability to inspire and lead teams with integrity. We’re thrilled to welcome him to LG Ad Solutions.”
In his new role, Evans will lead the entire US sales organization, including direct sales, client partnerships, and revenue strategy. Reporting directly to Matta, he will collaborate with cross-functional teams to accelerate growth and provide enhanced value to advertisers in the dynamic CTV landscape.
“LG Ad Solutions is one of the most exciting companies in media right now — the team, the vision, the technology — it’s all there,” said Evans. “I’m honoured to step into this role and look forward to helping shape the future of TV advertising alongside such a talented group.”
Originally from Northern Virginia and now based in Miami, Evans is known for his thoughtful leadership and commitment to client success. His appointment is a key milestone as LG Ad Solutions continues to invest in top talent to drive its next phase of growth.
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