Recently, JGroup invested USD 15 million in the Dubai-based adtech start-up FoxPush and together announced the launch of the world’s first Arabic performance-based demand-side platform(DSP). This marks their second phase of the partnership that focuses to unlock endless opportunities for advertisers, media buying agencies, and brands while focusing to create a global footprint within the digital industry. Imad Jomaa, Founder and President of JGroup said,
“Digital consumers are swiftly changing the dynamics of advertising across the globe. Advertisers, media buying agencies and brands are expected to interact with digital consumers at every touchpoint to ensure they secure the top of mind brand recall.
With the world’s first Arabic DSP, we enable a brand to achieve this part of the customer journey with ease, especially when they want to focus on the Arabic speaking audience. The launch of the first Arabic DSP in the world is a milestone achievement not only for us but for the whole advertising industry. It helps, supports and motivates all of us to broaden our offerings to the Arabic-speaking demographic and elevate the engagement level of digital advertising.”
The first-ever Arabic DSP in the market includes Cost per Action (CPA) and Cost per Lead (CPL) bidding models to cater to the targeted requirements of advertisers, media buying agencies, and brands worldwide. It has access to premium publishers across GCC and 50+ leading SSP’s worldwide.
DSP is a software solution used by advertisers to purchase videos, display, and mobile ads in an automated fashion. JGroup and FoxPush elevate the DSP performance, especially to capture the mind space of Arabic audiences. Ahmed Elsayed, Co-Founder, and COO at FoxPush elaborated further and said,
“Launching the first Arabic DSP in the world is a moment of pride for us at FoxPush. It is a game-changing solution that is engineered to cater to the Arabic audience and truly focuses on their needs and demands. There are over 420 million Arabic speaking people in the world and our Arabic DSP will enable brands and advertisers to help reach out to this wide demographic through the power of mobile, video and display. The solution has the capabilities to drive the wave of transformation forward within the digital advertising industry.”
Advertisers and media agencies will be able to access the new Arabic DSP in early Jan 2021. Meanwhile, JGroup and FoxPush are open to the idea of creating accounts for selected brands and advertisers.
JGroup, a Lebanon-based holding company with a presence across the Middle East, Europe, Asia, and the United States. The regional group is established by prominent entrepreneur Imad Jomaa. The regional company’s portfolio comprises 38 subsidiaries operating across several industries that include Digital Media, Advertising, Real Estate, Production House, Production, Technology, Contracting & Development, Pharmaceuticals, Printing, Sports, Distribution, Hospitality, Art, and Investment. To know more, check http://www.jgroup-me.com
FoxPush is an emerging Dubai-based Adtech startup founded by co-founders Ahmed Elsayed and Mohammed AlMali. It is well-known in the regional adtech industry for its programmatic advertising platform based on the cost-per-lead buying model. The platform delivers qualified leads to the brands and advertisers and helps businesses to enhance the performance of their websites and targeted digital campaigns. It has a rich source of curated data of the Arabic audience and publishers’ side solutions used by over 50,000 portals worldwide including regional outlets in the MENA region. To know more, check https://www.foxpush.com.
