Published on: July 13, 2026
IndusInd Bank has appointed Shakti Tokas as Assistant Vice President (AVP) – Brand and Communications Marketing. He shared the news of his appointment through a LinkedIn post.
In his new role, Tokas will be part of the bank’s marketing communications team, supporting brand-building initiatives and strategic communications as IndusInd Bank continues to strengthen its brand presence.
Announcing the move, Tokas said, “Almost a decade ago I walked into the advertising agency ecosystem as a trainee who didn’t know what he didn’t know.
Today, I’m joining IndusInd Bank’s Marketing Communications team as AVP – Marketing. Moving in-house, owning a brand from the inside for the first time, at a bank in the middle of rewriting its own story. Terrifying in the best way.
The agencies gave me the clients, the late nights, the pitches won and lost, and the people who turned all of it into something I’ll carry.”
Before joining IndusInd Bank, Tokas spent more than two years at Propagate India as Brand Partner. Over the course of his career, he has built more than a decade of experience across advertising, marketing and brand communications, with expertise in brand strategy, integrated marketing, client management and communications.
His appointment marks his first in-house brand leadership role as he transitions from the agency side to the banking sector.
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