Published on: August 4, 2026
Hero MotoCorp has named Anuj Dua as its Chief Business Officer – Premium Segment, reinforcing the company’s focus on expanding its premium motorcycle portfolio and strengthening its presence in the lifestyle and performance categories.
The announcement was made through a LinkedIn post, where the company highlighted Dua’s extensive experience in the two-wheeler industry.
With more than two decades of leadership experience, Dua has held key positions at Hero MotoCorp, Royal Enfield, and Bajaj Auto. Throughout his career, he has played an instrumental role in areas including global product planning, business strategy, brand development and market expansion, earning recognition as one of the industry’s experienced leaders.
In his new role, Dua will lead Hero MotoCorp’s premiumisation strategy, focusing on portfolio expansion, strategic collaborations and enhancing rider engagement across the company’s premium, lifestyle and performance motorcycle segments.
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