Published on: April 29, 2026
National, 28th April, 2026: Havells India Ltd., one of India’s most trusted and premium FMEG brands, has partnered with WPP Media to launch Havells mYOUsic, a first-of-its-kind, long-term talent development initiative aimed at discovering and nurturing grassroots musical talent across India. The partnership spanning over two decades has built multiple memorable campaigns over the years.
Marking the launch of a multi-city, multi-year movement, Havells mYOUsic transcends the traditional talent hunt to cultivate a sustainable music ecosystem. It champions mentorship, creative ownership, and original intellectual property creation, embodying Havells’ belief that empowerment extends beyond products into culture, creativity, and aspiration. The program will identify emerging artists across singing, lyric writing, music composition, and music direction, supporting them in producing and launching an impressive 25 original songs within the same calendar year.
The first phase of this initiative, launched in the national capital region Delhi is now complete with over 250 on-ground entries and over 100 online entries. Building on this momentum, Havells mYOUsic expanded to Indore with an on-ground audition held on 5th April 2026 at Sage University, witnessing strong participation from grassroots artists across Madhya Pradesh and nearby regions.
The recent Indore chapter contributed to a 200+ artists auditioned, with singers, composers, lyricists, and producers presenting original work while engaging directly with mentors through a structured and interactive audition experience. The initiative will be expanded to more cities, to be announced shortly.
Recognising that while India has immense musical talent, many artists lack structured mentorship, rights awareness, and credible growth platforms, the program bridges this gap through a comprehensive development journey. Shortlisted participants will undergo an immersive bootcamp covering creativity, copyright, publishing, and industry frameworks ensuring both artistic excellence and informed ownership.
By combining rigorous talent discovery with holistic development, Havells mYOUsic aims to democratise opportunity while creating a tangible body of new, artist-owned work.
Mukesh Kumar Jain, Vice President, Havells India Ltd., said “Havells has been committed to enhancing lives, and with Havells mYOUsic, we extend this philosophy to the vibrant world of Indian music, we believe that immense musical talent resides in every corner of our country, often unheard and unrepresented. Havells mYOUsic is our commitment to providing these artists with the direction, exposure, and most importantly, the knowledge and rights to own their craft and build long-term creative futures. It’s about empowering individuals to truly say, ‘YOU CAN DO MUSIC.’”
Vinit Karnik, Managing Director, Entertainment, Sports, Partnership and Content, commented, “Havells mYOUsic embodies a commitment to genuine cultural impact, illustrating how a brand can play a meaningful, long-term role in supporting the music ecosystem. It strategically deploys social channels, influencer collaborations, and targeted media outreach to amplify emerging talent with unparalleled reach. Far more than a fleeting campaign, this initiative establishes the enduring foundation of a music IP focused on empowering artists through ownership, rights
awareness, and sustained career pathways. It’s a strategic move beyond mere talent discovery, towards robust career development.”
Performance metrics including registrations, digital reach, and engagement will be shared post rollout.
Aspiring artists and music enthusiasts are encouraged to visit the official website for more information and registration details.
Visit: https://havellsmyousic.com/
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