Kshitij Sarup has been named Head of Influencer Marketing at Havells India. He was previously employed at Greenlam Industries as the Head of Marketing for Plywood and Allied Business. Sarup announced his new position at the company on LinkedIn.
Sarup will concentrate on the architecture, design, and construction community for Havells India in his new position, which will cover a range of product categories and business divisions. He began his previous employment with Havells India in September 2017 as Senior Manager of Marketing for Professional Lighting. In April 2019, he received a promotion to Assistant General Manager (AGM) Marketing for Professional Solar and Lighting.
He then assumed the position of AGM Marketing in April 2020, where he was in charge of Rural Channel, Solar, REO Fans, Professional Lighting, and Consumer Lighting. Before leaving Havells, he served as Deputy General Manager of Marketing for Rural Channel, Solar, REO Fans, and Consumer and Professional Lighting from December 2021 to December 2022.
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Kshitij is an expert in integrated marketing who has a wealth of experience creating brand strategies that have affected both products and businesses. He has spearheaded powerful marketing initiatives that have accelerated sales growth. Sarup’s areas of expertise include brand management, public relations, advertising, and effectively communicating through both traditional and new media. He has guided teams in data mining and business analytics to determine the optimal combination for marketing initiatives. Sarup had previously worked for Digitas India, Archidesign Group, and NTL Lemnis.
Sharing his announcement on LinkedIn, Kshitij said,
“Iโm happy to share that Iโm starting a new position as Head of Influencer Marketing at Havells India Ltd!”
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