Subway has named Greg Lyons as its new Global Chief Marketing Officer (GCMO), effective May 19. In his new role, Lyons will become part of Subway’s executive leadership team, reporting directly to Interim CEO Carrie Walsh.
Lyons will oversee global marketing initiatives, culinary innovation, digital platforms, data and consumer insights, and broader business transformation efforts. His remit also includes collaboration with Publicis’ Leo New York, Subway’s newly appointed U.S. creative agency of record, to shape a forward-thinking, guest-focused marketing strategy.
“With more than 25 years of experience in the industry, Greg is widely respected for his ability to renew iconic brands through integrated, consumer-led marketing,” said Carrie Walsh, Interim CEO at Subway. “We are honored to welcome Greg to the team and confident he will be instrumental in our continued journey to elevate Subway’s position as a global leader in the sandwich market.”
Previously, Lyons served as CMO for PepsiCo Beverages North America, where he played a key role in transforming the portfolio through strategic innovation and impactful communications. Under his leadership, the Pepsi brand achieved 18 consecutive quarters of growth, and he contributed to the success of household names such as Gatorade, MTN DEW, and Pure Leaf.
Sharing his enthusiasm for the new chapter, Lyons said, “I’ve been a fan of the Subway brand for as long as I can remember, and it’s an honor to join the company at such an exciting moment in its journey. I look forward to building on Subway’s iconic legacy and bringing its creative strategy to life in bold, innovative ways.”
Lyons’ appointment reflects Subway’s continued focus on smart growth, affordability, and convenience while strengthening its global market presence and franchisee success.
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