Published on: April 15, 2026
GoKwik has introduced Kwik Ads, positioning it as India’s first fully agentic AI platform designed to transform performance marketing for D2C brands.
Unlike traditional tools, Kwik Ads deploys specialised AI agents that continuously learn, make decisions, and execute campaigns autonomously. The platform leverages verified purchase intelligence from over 200 million online shoppers to enhance ad performance on platforms like Meta—without requiring constant manual intervention.
Alongside this launch, GoKwik has also been recognised as India’s first Meta Business Partner for Signals, a distinction awarded by Meta for meeting high standards of data quality and scale. Additionally, the company holds Meta Agency Partner certification, making it uniquely positioned in India to both supply purchase signals and execute campaigns.
The company highlighted that many D2C brands currently rely on incomplete data signals and manual optimisation, leading to rising acquisition costs and inconsistent returns. Kwik Ads addresses these challenges by introducing multiple AI agents that handle key performance marketing functions, including signal enrichment, creative research, benchmarking, and campaign analysis.
At the core of the system is the Signal Enrichment Agent, which generates over 200 Meta-compatible purchase signals, helping identify high-intent users more effectively. Other agents contribute to improving creative strategy, benchmarking industry performance, and analysing campaign results in real time.
The platform also benefits from a network effect, where each new brand contributes additional data, strengthening the overall intelligence layer and improving outcomes across campaigns.
“At Meta, we believe the agencies of the future will be defined by the quality and depth of signals they bring to the advertising ecosystem, not just their ability to manage campaigns. When partners invest in building deep commerce intelligence and combine it with AI driven optimisation, it creates a fundamentally better advertising experience for brands and consumers alike. India’s D2C ecosystem is at an inflection point, and we’re excited to see this signals led approach take shape with KwikAds by GoKwik,” said Gaurav Singh, Director, Agencies and VC Partnerships, India, Meta.
GoKwik claims that brands using Kwik Ads have recorded a 25% increase in return on ad spend and a 15% reduction in customer acquisition costs.
“Scaling is easy. Scaling profitably isn’t. In the last six months, we’ve grown four times while improving prepaid percentage and reducing RTO, which is where most brands struggle. KwikAds helped us shift our performance marketing towards high intent signals like prepaid purchases and new customers. That change in signal quality is what made this scale sustainable,” said Arjan Singh, founder of Personal Touch Skincare.
“We were using a data enrichment tool for the last two years, but it was based out of the US and had no custom features needed for India, like tracking prepaid orders. Moving to Kwik Ads for better support and custom features increased our prepaid by 7 per cent by tracking it in real time. It also improved our EMQ scores on event manager,” said Vaibhav Makhija, founder of What’s Up Wellness.
“Every D2C founder I speak to has the same frustration, ad costs keep climbing, and returns keep shrinking. Kwik Ads is our answer. We’ve taken 200 million shoppers, years of real purchase data, and the latest in agentic AI, and built a system that works like a performance marketer. It identifies the right buyers, learns what converts, and improves the efficiency of ad spend. We are building agentic growth infrastructure for D2C brands in India,” said Chirag Taneja, Co-founder and CEO of GoKwik.
Read more: GoKwik Appoints Atul Bansal As Vice President – Head Of Marketing
