Meet Aanya Jain and Meghna Sahgal, the dynamic co-founders of Run Frenzy — the creative force behind some of India’s most talked-about digital campaigns and OTT productions. At just 23 and 27, they have quickly made their mark by blending cinematic storytelling with digital innovation, producing standout work for iconic shows like Koffee with Karan, as well as top brands including BookMyShow, CRED, and NBA. In this interview, Aanya and Meghna share their fresh perspectives and passion for authentic storytelling as they redefine young entrepreneurship in media, creating content that truly resonates and leaves a lasting impact.
Meghna’s responses:
With a strong creative background and leadership role, how do you ensure every campaign has both artistic flair and brand clarity—especially when working on legacy franchises like Koffee with Karan?
For us, it always comes down to respecting the brand’s legacy while bringing in a fresh perspective. With something as iconic as Koffee with Karan, there’s already a strong emotional connection, our job is to build on that, not rewrite it. We try to bring in new visual languages, sharper storytelling, and a younger tone of voice without losing the core of what people love. As a team, we’re constantly balancing instinctive creativity with clear brand intention. It’s not about playing it safe, it’s about knowing when to go bold and when to hold back. That balance keeps things relevant, but still rooted.
You’ve led campaigns that blend celebrity culture with strategic storytelling. What’s your process for ensuring a campaign feels authentic, even when it features larger-than-life personalities or big brands?
We’ve realized that the most effective campaigns are the ones where the celebrity isn’t just a face – they’re part of the story. That means avoiding over-staging and allowing moments to unfold naturally. Whether it’s on set or in the concept itself, we try to create space for personality and spontaneity. On the brand side, it’s about asking: what’s the one thing we want people to feel or remember from this? If we can get both sides, brand and celebrity— aligned around something real, the campaign tends to resonate. Authenticity isn’t a buzzword for us; it’s the byproduct of good prep, smart direction, and not trying too hard.
Aanya’s responses:
As someone who co-founded a production powerhouse at just 21, what personal philosophies or creative instincts have helped you navigate the high-stakes world of branded entertainment?
Starting at the age of 21 meant I had to trust instinct over experience. What guided me was the belief that clarity and curiosity can often outperform traditional structures. I’ve always approached branded entertainment not as a compromise between art and advertising, but as a middle ground where both can coexist meaningfully. One personal philosophy I lean on is to never lose the audience’s perspective – what do they care about, what will make them feel something, what truly deserves their time? That mindset keeps the work human.
I also believe that speed and structure don’t have to kill creativity; they can sharpen it. Especially in fast-paced digital campaigns, knowing how to shape chaos into a clear narrative has been a critical skill. Most of all, I try to stay obsessed with the “why” behind every idea. Whether it’s a 15-second reel or a full campaign, intention is everything.
Your work resonates deeply with younger audiences. What emerging trends or formats do you think brands often miss when trying to stay culturally relevant today?
Brands often chase trends without fully understanding what makes them resonate. Younger audiences don’t just consume content, they decode it. They’re fluent in irony, allergic to polish without personality, and deeply attuned to tone. Formats like lo-fi storytelling, slice-of-life edits, and narrative memes are gaining traction not just because they’re casual, but because they feel honest.
Another overlooked trend is community-first content, built not for virality, but for belonging. Discord culture, Finsta content, micro-influencer collabs – all speak to an intimacy that traditional brand storytelling often misses. Brands also underestimate the importance of subtext. Younger viewers quickly pick up on what’s performative versus what’s rooted in real insight.
The future isn’t just about knowing the next trend; it’s about building fluency in digital behavior, knowing when to lean in, and when to subvert.
Common answer:
From crafting campaigns for iconic shows to working with major brands, how do you balance cinematic storytelling with the demands of digital-first attention spans?
Cinematic storytelling and digital attention spans aren’t at odds. They just need different entry points. We’ve seen that digital audiences respond best when the first few seconds deliver something clear—emotionally or visually. That doesn’t mean simplifying the idea. It means telling a full story in less time, without losing depth.
We treat digital-first content like an opening scene. It should drop you into a mood, spark curiosity, and hint at a bigger story. Then we layer it from there. Our approach mixes film and digital logic : tight scripts, sharp pacing, and strong visuals. Cinematic doesn’t have to be slow or polished. It can be raw, lo-fi, or even abstract, as long as it makes you feel something.
We’re also mindful of where the story lives. Some ideas work better as reels. Others need a carousel or an interactive format. The goal isn’t to shrink a big idea to fit a platform. It’s to reimagine it in a way that works best for that space.
