Published on: October 19, 2026
Droga5 ANZ, part of Accenture Song, has secured a mandate from the New Zealand Olympic Committee to create the brand strategy and creative campaign platform for Team New Zealand ahead of the Los Angeles 2028 Olympic Games.
The agency will develop a new campaign platform that reflects the identity, pride and spirit of the New Zealand Team as it prepares to compete on one of the world’s most prominent sporting stages.
The campaign will strengthen the team’s brand presence in the lead-up to the Los Angeles Olympics, scheduled to take place from July 14 to 30, 2028. Droga5 ANZ will collaborate with the New Zealand Olympic Committee on the platform’s development, with its launch planned for July 2027, a year before the Games begin.
Alex Cooper-Cuthbert, Head of Brand and Marketing at the New Zealand Olympic Committee, said, “The New Zealand Team has always represented something bigger than sport, carrying the stories, pride and spirit of Aotearoa New Zealand. In the build-up to Los Angeles 2028, we looked for a partner who could help us create an enduring platform that resonates deeply with New Zealanders and shows up powerfully on the world stage.
“Droga5 stood out for its strategic rigour, creative ambition and proven ability to build platforms that connect with people in a meaningful way.”
Steve Kane, Principal Director at Droga5 ANZ, added, “It is a privilege to partner with the New Zealand Olympic Committee on a platform for the New Zealand Team.
“LA28 is an extraordinary stage, one of the biggest sporting events in the world, and we’re focused on building a platform that feels genuinely New Zealand, connects with Kiwis at home, and takes the New Zealand Team into the Games with real impact. We can’t wait to get to work.”
The appointment expands Droga5 ANZ’s role in developing brand-led creative work, with the agency tasked with creating a platform that connects with audiences across New Zealand while giving the national team a distinctive presence at LA28.
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