Latest Media Trends & Insights | Adtech Today

Media

Home
/
Media

Omnicom media group, Omnicom advertising services, OAS, OMG, marketing, advertising services, creative agencies, DDB Mudra, TBWA\India, BBDO, John Wren, Aditya Kanthy, advertising services, branding, India, integrated solutions, collaboration, global capability centers,

Omnicom Centralizes Leadership for Three Creative Powerhouses

Netra Media 30-10-23

Relaunches pubCenter, Microsoft advertising, monetization solution, google, adsense alternative, incremental revenue, ads, website monetization, google adsense, Microsoft pubCenter, advertising, platforms, programmatic advertising, small publishers, medium sized publishers, pilot program, ad revenue, code-on-page, Microsoft advertising network, Microsoft invest, bidding, paid ads, mediation, ad placement, sign up fees, revenue requirements, content monetization, monetize website,

Microsoft Unveils pubCenter for Small, Mid-Sized Publishers to Monetize Websites

Netra Media 30-10-23

CRM, HubSpot Smart CRM, HubSpot CRM, sales, tiktok ads, lead generation, hubspot’s marketing, B2B leads, integration platform, hubspot sales, customer relationship management, cxm, customer data management, digital marketing, customer experience, customer acquisition, short-form media content, mobile, sponsored ads, paid advertising, lead sync, customized campaigns, Sales Hub, AI, campaign management, TikTok audience, community based customer acquisition, sales funnel, TikTok Business, SMBs, Small medium businesses, B2B lead generation, short form mobile video

TikTok and HubSpot Partner for CRM Integration to Boost Lead Generation

Netra Media 28-10-23

Connected TV, AMC Networks, ad spending, CTV, CMA, digital video, addressable advertising, cable networks, WE TV, BBC America, The Trade Desk, Canoe Ventures, FreeWheel, CTV advertising, television commercials, social media, linear tv, programmatic advertising, programmatic ad buying, linear networks, AMC, advertising tech, ad tech, OTT, overt the top, OTT advertising, digital advertising, real-time bid, biddable environment, streaming platforms, linear audiences, VOD, video on demand, targeted advertising, automated advertising, Omnicom group, l’oreal, the walking dead, omnichannel campaigns,

AMC Networks Pioneers Programmatic Ad Buying on Linear Networks

Netra Media 27-10-23

google, snap inc, meta, facebook, snapchat, instagram, microsoft, omg, omnicom media group, amazon, quarterly reports, Q3, third quarter, quarterly results, quarterly earnings, generative AI, artificial intelligence, ad spending, mark zuckerberg, evan spiegel, satya nadella, omnicom revenue, apple revenue, profit revenue, advertising revenue, apple bank, q3 2023, q4 2023, q1 2024, anthropic, youtube, linkedin, earnings call, googl earnings, google's revenue, earnings report, alphabet revenue, sundar pichai, google cloud, income, reality labs, q3 revenue, revenue growth, earnings presentation, facebook meta stock, q3 profit, meta platforms, third quarter, $34.1 billion, zuckerberg, xbox hardware, microsoft corporation, microsoft earnings, microsoft msft, windows, quarter, msft earnings, microsoft revenue, microsoft reports, microsoft cloud, app economy insights, income statement, jeff bezos, amzn stock, amazon profit, AWS, amazon web services, operating income, AWS revenue, users, DAUs, snap revenue growth, earnings outlook, snap shares, snap stock, snapchat stock, snapchat revenue, earnings report, omnicom media, organic revenue, earnings slide, earnings release, organic growth, revenue growth,

Decoding Big Tech Giants Quarterly Results: Insights Await!

Netra Media 27-10-23

Dentsu, dentsu India, iProspect, Sokrati, tech savvy, data driven, performance marketing, performance media, media marketing, programmatic, cutting edge, digital media agency, programmatic and integrated performance media marketing solutions, integrated performance, profitability, global company, performance practice, merger, AI-powered, predictive media management, customer analytics, funnel tracking, client management, media capabilities, Nilesh gohil, martech, vinod Thadani, anita kotwani, market share, digital media, artificial intelligence,

Dentsu India Designs Future-Ready Performance Marketing Powerhouse

Netra Media 27-10-23

Jumia advertisng, jumia group, jumia Nigeria, advertising agencies, Africa, jumia Egypt, targeted advertising, campaign optimization, ads offering, awareness campaign, programmatic, online shopping, brands and SMEs, building digital capabilities, digitization solutions, digital world, information technology, digital economy, fintech, programmatic advertising, brands, cutting-edge technology, data-driven, digital advertising, campaign optimization, unique visitors, real-time dashboard, targeted audiences, budget expenditures, campaign results, costs per thousand impressions, CPM, digital ad revenue growth,

Jumia Advertising Unveils Programmatic Ads for African Operations

Netra Media 26-10-23

Smartifai, digital activation, google ai, Saudi esports federation, chatgpt, generative AI, Extend AdNetwork, Gamers8 2023, Gamers8 2022, KSA, UAE, Contextual targeting, business, esports, tournament, Land of heroes, benchmarks, industry standards, strategy planning, tech-driven, content centered, integration, in-screen ads, in-image ads, advertising, advertisements, global, campaign, regional markets, chatgpt ads, ad interactions, display ads, social ads, addressable context, gen Z, generation alpha, CTA, call to action, audience sentiment, Saudi Arabia, real-time, motion context, hyper personalization, footfall, marketing, branding, gaming innovation,

Gamers8 2023: Riyadh’s Premier Esports Event Powered By Generative AI

Netra Media 26-10-23

Reliance industries limited, reliance jio, Mukesh ambani’s, $10 billion, Hotstar, walt Disney, Disney india, sell, Disney+ Hotstar, reliance, viacoom18, icc cricket world cup, cricket world cup, media, marketing, ott, over the top apps, streaming platform, merger and acquisition, M&A, jio cinema, Hotstar, cash and stock deal, partnership, India, Sun TV, Adani, Blackstone, private equity, piecemeal transaction, assets, Disney star, global streaming, ad revenue, joint venture, IPL, on-demand video, ODV, video streaming, warner bros discovery, HBO, programming, paramount global,

Reliance Industries to Acquire Disney India in a Cash and Stock Deal

Netra Media 25-10-23

AlgoriX and LiveRamp Turbocharge Cookie-less Digital Advertising

Netra Media 25-10-23

Marketing, Microsoft, social media, ad supported tier, Netflix ads, Netflix marketing strategy, password, upfront, subscriber gains, ad-supported, marketing plan, Netflix basic, Netflix, streaming platform, ad based streaming plan, ad free streaming plan, retail, subscriptions, streaming, advertising reach, customer focused, competitor streaming, price increase, advertisement friendly, repetition, intrusiveness, ad-free tier, programmatic advertising, ad tech, ad inventory, targeting capabilities, binge format, binge ads,

Netflix Striving to Expand Ad-Supported Format Reach and Appeal

Netra Media 23-10-23

Omnicom, NBCUniversal Pioneer Program-Level At-Scale Reporting

Netra Media 20-10-23

Instacart and The Trade Desk Partner To Boost CPG Advertising

Netra Media 20-10-23

Ad tech, contextual, contextual targeting, curation, targeting, equativ, ninadata, buying intent, Equativ buyer connect, EBC, digital ad curation, first-party data, cookies, third party, media buyers, at scale, predictive buying, generative AI, audience segments, programmatic, advertisers, LLM, large language model, ChatGPT, media planning, addressability, privacy focused, AI, contextual ads, Finland, advertising, analytics, media content,

Equativ Incorporates NinaData for Enhanced Contextual Targeting

Netra Media 19-10-23

LiveRamp Partners with Co-Op to Enhance Retail Media

Netra Media 19-10-23

GroupM and Amazon Ads Partner for Creator-Led Shoppable Format

Netra Media 18-10-23

Yahoo, liveramp, ConnectID, yahoo ConnectID, ad reach, ad ecosystem, collaboration platform, RampID, traffic solution, Authenticated traffic solution, ATS, advertising, DSP, DMP, demand side platform, data management platform, data onboarding, addressable inventory, addressable demand, yahoo dsp, yahoo owned and operated, person based approach, CTV, mobile devices, browsers, publishers, authenticated inventory, third party, first party solution, cookie-free, cookie-less solution,

Yahoo and LiveRamp Expand Partnership, Scaling Addressability

Netra Media 17-10-23

Marketing, advertising, groupm clients, omnichannel commerce, ias, criteo, groupm, WPP, apac, commerce media, commerce media innovation, media innovation, partnership, groupM APAC, media investment, commerce media company, alliance, privacy-safe commerce, proximity-based insights, integration, in-store, retail media, omnichannel monetization, optimization, relevance, criteo insights technology, media planning, media asset activation, predictive decision making, inbox sampling, email, social,

GroupM and Criteo Pilot Omnichannel Commerce Boost in APAC

Netra Media 17-10-23

Programmatic guaranteed deals, google ad manager, basis technologies, ott, linear, content object, signals, programmatic deals, ott advertising, pubmatic com, pubmatic, freewheel, ctv advertising, programmatic advertising, video 360, supply chain advertising, digital advertising, integration, pubmatic SSP, direct buying, publisher connected TV, CTV, CTV ad inventory, premium CTV, ad buyers, Pubmatic’s activate, publishers, marketing, marketing budget, ctv investment, end to end supply, advertiser, ad ecosystem, supply chain

PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory

Netra Media 17-10-23

Yahoo, yahoo advertising, twilio, customer data platform, CDP, ConnectID, Next-gen solutions, VIOOH, DOOH, digital out of home, prDOOH, programmatic digital out of home, premium digital, addressable inventory, non-addressable inventory, marketing, multichannel campaigns, multichannel marketing, yahoo ConnectID, first party data, third party cookies, ad reach, ad relevance, advertising, cookie-less, multichannel media, return on investment, ROI, footfall, foot traffic, ad sales, media plan, priming effect, re-engagement, Danone Aptamil, UK, Singapore, Tasmania, visitation, mobile retargeting, click through rates, CTR, cookie-free ID, Yahoo ID Graph, hashed data, cookie-less data, real time customer profiles, next-gen solutions, APAC, targeted advertising, personalized experience,

Yahoo Partners with VIOOH for prDOOH and Twilio for First-Party Ad Reach

Netra Media 16-10-23

Previous
1
…
186
187
188
189
190
…
205
Next