Mediacorp, a Singapore-based broadcaster, has appointed Jacqui Lim as Chief Commercial Officer, intending to increase revenue and open up new business opportunities. The appointment takes effect on June 3. In her new role, she will play a key role in creating a plan for increasing revenue streams and creating a business plan that complements Mediacorp’s ongoing efforts to innovate and improve the services it provides to advertisers and viewers. To deliver focused solutions across Mediacorp’s extensive range of IPs and platforms, she will work with business units and partners to lead the commercial group in revenue generation and client engagement.
Jacqui Lim named as chief commercial officer at Mediacorp
Lim brings a wealth of knowledge from the media and advertising industries to Mediacorp. For the majority of her twenty-year career, she has worked for prestigious media agency networks like Omnicom Media Group, Publicis Media, and Havas Group in managerial and directorial capacities. Her most recent positions were with Havas, where she served as regional chief growth officer and CEO of Havas Media Group.
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Jacqui’s extensive experience
In the eight years that she presided over, the agency brands within Havas Media Group won the Media Agency of the Year title at a variety of industry award shows, including Marketing Interactive’s Agency of the Year, Campaign’s Agency of the Year, and Hall of Fame. Furthermore, the agency was consistently ranked as Singapore’s top media agency by international research firm RECMA.
Here’s what they said
Mediacorp CEO Tham Loke Kheng said,
“Partnerships are key to unlocking new commercial success. I believe Jacqui will bring her business and creative acumen to continue delivering innovative and targeted solutions for our clients across our wide range of content, talent and platforms.”
On her appointment, Ms Lim commented,
“I am thrilled to join a forward-thinking company that is focused on securing its position as a leading integrated player in the competitive media landscape. I look forward to working with Team Mediacorp to deliver synergistic business results, and provide the most effective, complete and targeted solutions for our clients.”
Read More: Jacqui Lim, CEO of Havas Singapore Departs The Agency
Author Profile
- Netra
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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