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Artificial intelligence, AI, field mapping, hubspot, CRM, customer relationship management, hubspot’s platform, hubspot form, marketing, B2B marketing, B2B intelligence data, data enrichment, company, cleabit, data, data strategy, data provider, data intelligence, gotomarket strategies, GTM, acquisition, B2B, B2B payments, commercial payments, customer intelligence, data and technology, data intelligence, demographic data, firmographic data, hubspot app marketplace, news, technographic data, data collection, native marketing, hubspot AI, social media, unified data, sales, service engagement, first party data, third party data, purchase intent,

HubSpot Reaches Definitive Agreement to Acquire B2B Data Platform Clearbit

Netra Marketing 03-11-23

ComScore, proximic by comscore, data management, audience targeting, advertisers, audience segments, insights, enhanced ID, behavioural targeting, launched aperture, marketing, addressable tv, contextual targeting, connected TV, CTV, programmatic, content targeting, advertising, TV advertising, live integration, audience suite, predictive audience, converged TV, aperture converged tv DSP, DSP, ID-based, ID-free audiences, viewer graph, campaign performance, campaign coverage, audience intelligence, scalability, privacy regulations, cost-effective, granular TV, user profiles, user personas, demographics, publishers, search behaviour, website, ad exposure, TV program,

Proximic by Comscore Partners with Cadent for Advanced ID-based Audience Targeting

Netra Marketing 01-11-23

Aleph Unveils ‘One Brand’ Initiative, A Unified Digital Marketing Ecosystem

Netra Marketing 25-10-23

Grocery delivery app, ias, integral ad science, Instacart, Instacart ads, Instacart shopper, marketing, ias viewability, increased transparency, CPG brands, Instacart customers’ media campaigns, invalid traffic, IVT, media campaigns, media measurement, robust advertising products, third-party measurement, investor relations, doubleverify, authenticate ads, fraud verification, optimization platform, digital real estate, advertisements, retail media network, third-party verification, fraud traffic, video advertisements, display advertisements

Instacart Enhances Ad Transparency and Trust with Strategic Alliances

Netra Marketing 13-10-23

Google Launches Google Ads Data Manager for First-Party Data

Netra Marketing 12-10-23

SRMG, Warner Bros. Discovery, WBD, Asharq, free-to-view, infotainment platform, integrated media, MENA, middle east and north Africa, Saudi research and marketing group, Saudi arabia, Riyadh, international content, creative, Arabic language content, pop science, engineering, crime, mystery, automobiles, adventure, travel, cuisine, cookery, wildlife, nature, lifestyle, storytelling, audience, strategic alliance, HBO, discovery, animal planet, TLC, investigation discovery, HGTV, Food Network, Fatafeat, Bloomberg media, the independent group, billboard, demand, consumption habits, audio content, visual content, media portfolio,

SRMG, Warner Bros. Discovery Launch Free-to-View Arabic Language Platform

Netra Marketing 12-10-23

Yahoo, amplified intelligence, attention measurement, demand side platform, Yahoo DSP, programmatic advertising, advertising, programmatic, market-first, Australia, attentionPROVE, attention measurement tool, performance, cost-effective, data points, active human attention, passive human attention, attention planning, omnichannel services, advertising campaigns, insight-driven, programmatic buying, programmatic selling, CTV, connected TV, carbon emissions, publishers, media buy, real-time human attention insights, AI, machine learning, ML, artificial intelligence, The Drum Awards

Yahoo Partners with Amplified Intelligence for Attention Measurement

Netra Marketing 10-10-23

Ads, ad tech, adam singolda, advertising deal, yahoo advertising, yahoo news, yahoo mail.,Taboola, yahoo, commercial, native ads, native advertising, agreement, yahoo finance, open web, advertisers, digital properties, portfolio, yahoo sports, active users, ad campaigns, campaigns, editorial, email platforms, desktop, mobile apps, mobile web, annual revenue, strategic alliance, collaboration, technology, integrations, taboola network, international markets, campaign performance, ecommerce, internet, the independent, CNBC, BBC, CBSi, publishers,

Taboola and Yahoo Partner for Native Ads Worldwide

Netra Marketing 06-10-23

Equative, utiq, ad platform, consent service, authentic consent service, telco, ethical digital marketing, digital marketing, data management, programmatic, media monetization, insight based, user privacy, ad-funded, advertising, real-time, telco partners, third party cookie, cookie deprecation, audience data, data activation, first party audience, ad targeting, cookie-less, Data privacy, carbon emissions, customization, inventory value, fraud, sustainability, ad frequency, alternative ID, monetization, personalized targeting, privacy-safe marketing, ad tech, supply side, demand side, SSP, DSP,

Equativ Partners with Utiq for Ethical Programmatic Marketing Practices

Netra Marketing 05-10-23

Ai chatbot, tick tock, TikTok, e commerce, tiktok app, children, amazon, tako, $4.99 subscribers, subscription plan, chat bot, subscription model, bytedance, ai bot, tic toc, virtual assistant, artificial intelligence, ai generated, ai race, ai driven, ad campaign, tiktok ads, tiktok marketing, advertising, creative tools, ai powered, mobile, tiktok creative assistant, AI, TikTok for Business, digital marketing, ad-free, social media, subscription, app, virtual assistant, virtual helper, creative knowledge, tiktok creative center, tiktok marketing, tiktok campaigns, ad creation, campaigns, ad campaigns, advertisements, advertising, media, technology, collaboration, subscription tier, value added tax, VAT, price includes,

TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription

Netra Marketing 03-10-23

Spotify, spotify ads, roku, roku ads, roku app, video ads, streaming stick, podcasts, spotify ctv, spotify music, tcl roku, spotify app, interactive ads, partnership, roku audience network, CTV, connected tv, MAU, spotify video inventory, advertisers, digital marketing, smart TV, linear tv, AI, artificial intelligence, disc jockey, AI DJ, Spotify CTV partner network, video takeover ad, roku action ads, Roku pay, playlist, spotify artists

Roku and Spotify Collaborate to Introduce Video Ads To Roku App

Netra Marketing 29-09-23

Connected tv, loopiq, smart tv, marketing, television, digital, measurement, partnership, ctv environments, measurement product, solutions, LG ad solutions, affinity solutions, closed-loop CTV targeting, CTV, ad tech, ad tech agency, ad tech companies, ad tech solutions, data analytics, automatic content recognition, ACR, ad-supported streaming, cross-screen, consumer data, purchase data, audience targeting, CTV targeting, CTV market, campaign optimization, ad targeting, ad space, ROI, ad measurement,

LG Ad Solutions and Affinity Solutions Redefine CTV Ad Targeting and Measurement

Netra Marketing 28-09-23

Openx, ConteX, omnichannel, supply side platform, SSP, contextual solutions, third party cookies, targeting buying, media buying, contract-free activation, effective targeting, programmatic campaigns, premium data, data partners, authenticated IDs, audigent, captify, cross pixel, distillery, permutive, silverpush, sqreem, third party cookies, targeting solutions, carbon neutral, publishers, data driven, proprietary, audience behaviour, activation,

OpenX Launches ConteX: A Flexible, Contextual Advertising Marketplace

Netra Marketing 27-09-23

Shopify, Shopify audiences, ad tech, integration, ad targeting, targeting capability, pinterest, meta, google, snap, criteo, ad platforms, collaborations, Shopify plus, shopify plus merchants, client acquisition, ad channel, ad partners, return on ad spend, algorithms, benchmark, ad campaigns, data-driven decisions, data, insights, data model, programmatic, third party, privacy, privacy exposure, CPM, revenue, ecommerce, media, shopify credit cards,

Shopify Audiences Expands Ad Targeting Capabilities with New Integrations

Netra Marketing 26-09-23

Snapchat ads, basis technologies, DSP, demand side platform, programmatic, media automation, integration, evaluation, workflows, real-time performance, performance data, self-serve platform, MAUs, monthly active users, advertising, marketing, direct, search, social, social media, social ad channels, interoperability, digital advertising, digital marketing, campaign effectiveness, ad campaign, marketing budgets, social media platforms, built-in DSP, Google Search, Microsoft, Bing, LinkedIn, Meta, Facebook. Instagram, TikTok, cross channel campaigns, omnichannel campaign, campaign planning, campaign monitoring, media management platform, third party system,

Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP

Netra Marketing 22-09-23

Performance max campaigns, google, google ads, conversational experience, automatically created assets, ACA, google adwords, ad extension, artificial intelligence, AI, machine learning, ML, ads tutorial, adwords campaign, search ads, google performance, google marketing, automated assets, paid media, PPC, generative AI, recommendations, Google AI, ad strength, digital marketing, AI powered, advertising, advertisers, consumer behavior, landing page, existing ads, headlines, descriptions, search queries, keywords, campaign, ad campaign, marketing, US, UK

Google Opens Automatically Created Assets Publicly to Boost Efficiency

Netra Marketing 21-09-23

MGID deepens partnership with GeoEdge to Enhance Ad Security

Netra Marketing 21-09-23

Microsoft advertising, Microsoft advertising intelligence, campaigns, Microsoft audience network, ADS, paid media, video advertising, CTV, connected tv, video ads, DMEXCO, CTV campaigns, video campaigns, digital marketing, digital video, multi-screen, multiple devices, intent signals, smart TV, cost per completed view, online search, search engine, consumer intent, CTV impressions, video impressions, targeting, bing, Microsoft start, Microsoft edge, search data, first party data,

Microsoft Advertising Enters the Video and CTV Advertising Realm

Netra Marketing 21-09-23

TikTok Expands Measurement Suite with First-Party Solutions

Netra Marketing 20-09-23

Tv plus, connected tv, CTV, Samsung smart tv, ctv devices, Samsung electronics, marketers, video, advertising, ad formats, vizio, Samsung TV plus, smart tv, targeted advertising, personalization, actionable ads, dynamic ads, interactive ads, shoppable ads, ad units, personalized ads, scrollable branded carousels, on-screen polls, measurable results, TV-first interactive ads, TV operating system, OEM, CTV ads, free ad-supported streaming tv, FAST, warner bros, discovery, home screen, in-stream video ad, interactive CTV, partnership, ad inventory, shoppable OLV, data footprint, geo-addressable creative, commercial overlays, action based ads,

Samsung Ads Partners with Brightline To Boost CTV Advertising

Netra Marketing 20-09-23

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