Marketing Strategies & News | Adtech Today

Marketing

Home
/
Marketing

Connected tv, loopiq, smart tv, marketing, television, digital, measurement, partnership, ctv environments, measurement product, solutions, LG ad solutions, affinity solutions, closed-loop CTV targeting, CTV, ad tech, ad tech agency, ad tech companies, ad tech solutions, data analytics, automatic content recognition, ACR, ad-supported streaming, cross-screen, consumer data, purchase data, audience targeting, CTV targeting, CTV market, campaign optimization, ad targeting, ad space, ROI, ad measurement,

LG Ad Solutions and Affinity Solutions Redefine CTV Ad Targeting and Measurement

Netra Marketing 28-09-23

Openx, ConteX, omnichannel, supply side platform, SSP, contextual solutions, third party cookies, targeting buying, media buying, contract-free activation, effective targeting, programmatic campaigns, premium data, data partners, authenticated IDs, audigent, captify, cross pixel, distillery, permutive, silverpush, sqreem, third party cookies, targeting solutions, carbon neutral, publishers, data driven, proprietary, audience behaviour, activation,

OpenX Launches ConteX: A Flexible, Contextual Advertising Marketplace

Netra Marketing 27-09-23

Shopify, Shopify audiences, ad tech, integration, ad targeting, targeting capability, pinterest, meta, google, snap, criteo, ad platforms, collaborations, Shopify plus, shopify plus merchants, client acquisition, ad channel, ad partners, return on ad spend, algorithms, benchmark, ad campaigns, data-driven decisions, data, insights, data model, programmatic, third party, privacy, privacy exposure, CPM, revenue, ecommerce, media, shopify credit cards,

Shopify Audiences Expands Ad Targeting Capabilities with New Integrations

Netra Marketing 26-09-23

Snapchat ads, basis technologies, DSP, demand side platform, programmatic, media automation, integration, evaluation, workflows, real-time performance, performance data, self-serve platform, MAUs, monthly active users, advertising, marketing, direct, search, social, social media, social ad channels, interoperability, digital advertising, digital marketing, campaign effectiveness, ad campaign, marketing budgets, social media platforms, built-in DSP, Google Search, Microsoft, Bing, LinkedIn, Meta, Facebook. Instagram, TikTok, cross channel campaigns, omnichannel campaign, campaign planning, campaign monitoring, media management platform, third party system,

Basis Technologies Enables Real Time Snapchat Ad Evaluation Via DSP

Netra Marketing 22-09-23

Performance max campaigns, google, google ads, conversational experience, automatically created assets, ACA, google adwords, ad extension, artificial intelligence, AI, machine learning, ML, ads tutorial, adwords campaign, search ads, google performance, google marketing, automated assets, paid media, PPC, generative AI, recommendations, Google AI, ad strength, digital marketing, AI powered, advertising, advertisers, consumer behavior, landing page, existing ads, headlines, descriptions, search queries, keywords, campaign, ad campaign, marketing, US, UK

Google Opens Automatically Created Assets Publicly to Boost Efficiency

Netra Marketing 21-09-23

MGID deepens partnership with GeoEdge to Enhance Ad Security

Netra Marketing 21-09-23

Microsoft advertising, Microsoft advertising intelligence, campaigns, Microsoft audience network, ADS, paid media, video advertising, CTV, connected tv, video ads, DMEXCO, CTV campaigns, video campaigns, digital marketing, digital video, multi-screen, multiple devices, intent signals, smart TV, cost per completed view, online search, search engine, consumer intent, CTV impressions, video impressions, targeting, bing, Microsoft start, Microsoft edge, search data, first party data,

Microsoft Advertising Enters the Video and CTV Advertising Realm

Netra Marketing 21-09-23

TikTok Expands Measurement Suite with First-Party Solutions

Netra Marketing 20-09-23

Tv plus, connected tv, CTV, Samsung smart tv, ctv devices, Samsung electronics, marketers, video, advertising, ad formats, vizio, Samsung TV plus, smart tv, targeted advertising, personalization, actionable ads, dynamic ads, interactive ads, shoppable ads, ad units, personalized ads, scrollable branded carousels, on-screen polls, measurable results, TV-first interactive ads, TV operating system, OEM, CTV ads, free ad-supported streaming tv, FAST, warner bros, discovery, home screen, in-stream video ad, interactive CTV, partnership, ad inventory, shoppable OLV, data footprint, geo-addressable creative, commercial overlays, action based ads,

Samsung Ads Partners with Brightline To Boost CTV Advertising

Netra Marketing 20-09-23

A+E Networks, GroupM, GroupM Motion Entertainment, DVA, Diverse Voices Accelerator, partnership, 761st Tank Battalion, Black Panthers, HISTORY Channel, Lifetime, A&E, Media Inclusion Initiative, MII, Responsible Investment Framework, Academy Award, collaboration, media company, advertisers, advertising, diversity, inclusion, media investment, equity, entertainment, company portfolio, documentary, premium content, world war 2, racism, American history, dominos,

A+E Networks Partners with GroupM for Diverse Voices Accelerator

Netra Marketing 16-09-23

Criteo, criteo retail media, crto, retailer monetization, advertising, platform, commerce max, commerce yield, media, marketing, e-commerce, commerce media platform, internet, demand side platform, DSP, premium publishing, retail media, retailers, groupm, best buy, onsite advertising, offsite advertising, media network, personalization, onsite targeting, offsite targeting, commerce yield insights, commerce yield in-store,

Criteo’s Commerce Max DSP Unites Retail Media with General Availability

Netra Marketing 15-09-23

DoubleVerify Unveils Industry-First Holistic MFA Protection Solution

Netra Marketing 15-09-23

iSpot acquires 605 To Boost TV Measurement, US Data Footprint

iSpot acquires 605 To Boost TV Measurement, US Data Footprint

Netra Marketing 14-09-23

Mediacom, essence, geo-granularity, agency, WPP, groupm, groupm nexus, media agency, audience segmentation, groupm com, cookies, cookie-less, addressable tv, DOOH, digital out of home, Malaysia, geolocation, Malaysian market, advertising, marketing, data driven, socioeconomic, financial, partnership. Advertisers, data insights, digitization, digital marketing, tv advertising, audience patterns, target audiences,

GroupM Nexus Launches Innovative Marketing Solutions in Malaysia

Netra Marketing 14-09-23

TikTok Launches TikTok Shop in the US, Transforms Online Retail

Netra Marketing 13-09-23

Dentsu India Debuts Game-Changing Media Insights Tool

Netra Marketing 13-09-23

ad manager, Manager api, ads api, ad unit, cross platform, advertising, google adsense, adsense, google adx, publishers, ad tech, doubleclick, marketing, campaigns, dfp, imagine communications, google ad manager, advertising, ad tech, converged TV, cross platform campaigns, ad placements, omnichannel advertising, cable tv, over-the-air, programmatic, direct ad sales, yield maximizing, IBC2023, CTV, in-streaming, connected TV, APIs, TV operators, premium ad placements, innovation, multiscreen video, broadcasters, networks, media, entertainment, cutting-edge IP, workflow

Imagine Communications Join Forces with Google Ad Manager

Netra Marketing 13-09-23

Mediabrands content, IPG, Interpublic group, mccann worldgroup, influencer, influencer marketing, social media marketing, social commerce, creator capabilities, advertising, marketing, mccann, mccann content studio, ITB, McCann Live, social and creator capabilities, agency, Amit Sutha, Monica Tailor, Crystal Malachias, Daryl Lee, social communities, creative, Refinery29, Aldi, Mastercard, Converse, Unilever, Hollywood, performance monitoring, audience development, social and creative, creative relationships, social campaigns, creator-led campaigns, creative strategy, social strategy

McCann Content Studios Unites Social and Creator Capabilities

Netra Marketing 12-09-23

Advertisers, comcast advertising, dynata, first party data company, global advertising solutions business, insights, marketing efforts, marketing, messaging deployment, partners, partnership, product suite, strengthen media measurement, comcast, comcast network, freewheel, comcast cable, omnichannel, media, media measurement, comcast corp, dynata’s global, comcast’s aggregate, marketing efforts, advertising solutions, first party data, ad sales, ad management, marketers, marketing, real-time survey data, panel based, footprint, investment, collaboration, partnership, data for insights, data for activation, data for measurement, campaign activation, advertising,

Dynata and Comcast Partner for Accurate Media Measurement

Netra Marketing 11-09-23

Adlook – Adsquare Join Forces for Advanced Brand Growth Solutions

Netra Marketing 08-09-23

Previous
1
…
13
14
15
16
17
…
22
Next