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Team Pumpkin Secures Marketing Mandate for DRRK Foods Pvt. Ltd.’s Crown Rice Brand

Netra Marketing 21-05-24

Flipkart Unveils Flipkart IRIS, its Insights Platform for Brands

Netra Marketing 21-05-24

BGMI, BATTLEGROUNDS MOBILE INDIA, Gaming, Quick Game Modes, Campaign, Time-Strapped Gamers, Hai Thoda Time Play Thoda BGMI, Mobile Gaming, 22feet Tribal Worldwide, KRAFTON India, Gaming Campaign, Modern Gamers, Quick Gameplay, Gaming Community, Game On The Go, Short Game Modes, Creative Campaign

22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay: Hai Thoda Time, Play Thoda BGMI

Netra Marketing 21-05-24

FCBKinnect, Advertising, CreativeLeadership, AgencyLife, Marketing, DigitalMarketing, BrandBuilding, CreativeExcellence, Innovation, Teamwork

Neville Shah Takes Creative Command as FCB Kinnect’s New CCO

Netra Marketing 21-05-24

Lok Sabha Elections, News18, OOH Campaigns, GroupM, out of home advertising, outdoor advertising, OOH campaign, creative campaign, Zakka Jacob, Rahul Shivshankar, Rubika Liyaquat, general elections, digital, TV, social media, content formats, unparalleled, programming, unequaled, broad reach,

News18 Executes Creative OOH Campaign at GroupM Office

Netra Marketing 20-05-24

Webwire, artificial intelligence, AI, growth strategy, actionable insights, cola company, the coca cola company, coca cola lens, foodservice operators, coca colalens, marketing strategy, soft drinks, consumer insights, retail, foodservice, information, beverage company, consumer preferences, retail, real-time insights, retail partners, North America, consumer behavior, multicultural, secondary party sources, third party sources, data and tools, website, context, trends, macro forces, digital trends, meal missions, Gen Z, ecommerce, diner psychology, revenue generating strategies, menu optimization, digestible articles, data and dining,

The Coca-Cola Company Unveils Coca-Cola Lens, Its Proprietary Consumer Insights Platform

Netra Marketing 20-05-24

TikTok Releases New Guide for Beauty Brands

Netra Marketing 17-05-24

Netflix, ad-tier, ad-supported tier, subscription, ad tier, Nielsen, Pier59, linear TV, streaming service, ad-supported business model, advertisement, impact measurement, purchasing strategies, Google Display & Video 360, Magnite, The Trade Desk, in-house ad tech, advertising technology, adtech, ad plan, streaming technology, advertising, Amy Reinhard, 3 Body Problem, games, NFL Christmas Day games, streaming rights, traditional cable TV, WWE, comedy special,

Netflix’s Ad-Supported Tier Hits 40M Monthly Active Users Globally

Netra Marketing 16-05-24

Warner Bros. Discovery, Max, streaming service, European launch, content diversity, immersive experience, entertainment, marketing campaign, digital advertising, TV spot, out-of-home, digital creative, localised campaign, Europe, Iberia, Nordics, Central and Eastern Europe.

Max Kicks Off Marketing Campaign for Europe Launch

Netra Marketing 15-05-24

IAB MENA Establishes Specialized Task Force for Audio Advertising

Netra Marketing 15-05-24

YouTube, advertisement, Google, Pause Ads, skippable, pre-roll ads, video giant, display ads, commercials, YouTube videos, pilot program, mid-stream, earnings call, Q1, Philipp Schindler, ad experiment, ad format, non-interruptive, premium price, subscription, seamless, non-interruptive, audience, TV audience,

Google Boasts “Pause Ads” Pilot Success – Viewers Might Be Subjected to Even More Ads

Netra Marketing 02-05-24

Adtech, gimbal, accesswire, mediamath acquisition, Walmart, mediamath employees, mediamath inc, tech stacks, advertising, technology, agency, Infillion, DSP, demand side platform, advertisers, advertising, acquisition, bankruptcy, connected TV, CTV, live sports, ad tech, out of home advertising, OOH, addressability, data, cross-device graph, retail media networks, brands, ID-neutral, programmatic, creative, TrueX, NeXt, InStadium, retail media networks, ConnectID, supply chain, international advertisers, media waste, SSP, supply side platforms

Infillion Relaunches Its Acquired DSP, MediaMath

Netra Marketing 30-04-24

Partnership, programmatic, targeting, tv, t-mobile, equative, deutsche telekom, programmatic, marketing, targeted advertising, TV advertising, Targetable TV, precise targeting, digital, audience interests, customer engagement, magentaTV, addressable TV, ad tech platform, ad server, server-side ad, TV broadcasting

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Netra Marketing 25-04-24

Coca-Cola and Microsoft Partner on Cloud and AI

Neha Mehta Marketing 24-04-24

Carbon emissions, marketing, marketech apac, gumgum merges, advertisers, playground xyz, media portfolio, media integration, Sorrel Osborne, digital advertising, AI, artificial intelligence, attion rates, advertising, ad formats, media arm, advertising, Attention Intelligence Platform, AIP, media division, data solution, Attention Time, Mindset Platform, target audience, digital, ecosystem,

GumGum Announces Playground xyz’s Media Portfolio Integration

Netra Marketing 23-04-24

InfoSum and Samsung Ads Launch Data Clean Rooms Solutions

Netra Marketing 22-04-24

Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers

Netra Marketing 17-04-24

Technology, CTV, marketing, southeast asia, Hoppr, Magnite, partnership, premium TV, Singapore, adtech, connected TV, ad space, tv ad, premium merchandise, sell-side advertising, SSP, advertising, performance insights, data, targeting, advertisement, Gavin Buxton, Joe Prusz, programmatic, StarHub,

Magnite Partners with Hoppr for Ultra Premium TV Inventory in Singapore

Netra Marketing 15-04-24

disney+, hulu, streaming,,OTT, MENA,

Disney+ Unveils New Logo and Welcomes Hulu Integration

Neha Mehta Marketing 30-03-24

criteo, MRC , retail media, advertising, retail media measurement

Criteo Receives Debut MRC Accreditation for Retail Media

Neha Mehta Marketing 30-03-24

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