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AudienceProject, audience measurement, research solutions, partnership, holistic measurement, youtube campaigns, Google Ads, Data Hub, third-party audience measurement, cross-media measurement, MRC standard, video ad viewability, traditional TV, CTV, connected TV, marketers insights, linear TV, online video, social media, open web, in-fight optimization, Biren Kalaria, managing director, measurement, analytics, VP Partnerships,

AudienceProject Launches New Integration for YouTube Measurement

Netra Marketing 05-07-24

L&K Saatchi & Saatchi India Unveils CollegeDekho’s First-Ever Integrated campaign “Banayenge India ka Kal”

News Bureau Marketing 04-07-24

L&K Saatchi & Saatchi, Publicis groupe, Zee Sarthak, entertainment, Odia entertainment, thought-provoking, shadow puppetry, taboo, orthodox, traditional art, misbelief, periods, campaign, symbolic, stigma, Odisha, societal belief, digital platforms, television, impactful narratives, regressive, brands, communities, deeper connections, social progress, Rohilt Malkani, creative, chief creative officer, L&K Saatchi & Saatchi India, Nali Bindu, social knot, Pratik Seal, Chief Channel Officer, Rabana Chhaya, cultural significance, traditional art,

L&K Saatchi & Saatchi India’s New Film for Zee Sarthak Challenges Menstrual Discrimination

News Bureau Marketing 03-07-24

investment app, Lemonn, offline branding, T20 World Cup campaign, Indian investors,

Lemonn Unveils Major Outdoor Branding Push for its ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’ campaign

News Bureau Marketing 03-07-24

Netflix May Launch Free Ad-Supported Tier in Asia and Europe

Netra Marketing 27-06-24

Amazon, ad spend, magna, comvergence, groupM, advertising industry, economy report, media responsibility, forecast, IPGmediabrands, MAGNA, global advertising, media economy, 2024 ipg, global advertising forecast report 2024, india’s advertising revenue, India adex 2024, MAGNA global forecast, programmatic, asia pacific, APAC, ad spending, ad revenue, Mediabrands, advertising revenue, advertising spend, forecast, advertising industry, digital media, digital advertising, hema malik, Venkatesh S, digital marketing, marketing, media, industry, revenue, india, Indian advertising, Indian ad market, entertainment, media, pharma, education, real estate, building materials, CPG, auto, retail, government, political advertising, elections, T20 World Cup, working-age population, digital pure-player, publishers, TV spending, digital ad market, economic growth, consumer environment, inflation, digital formats, streaming audio, video, online gaming, social media, linear growth, audience measurement, In-cinema advertising, pre-pandemic, digital infrastructures, internet, linear media, rural media, urban sector, demographics, D2C brands, digital, wireless services, 4G connections, social, search, digital ad spend, television, in-house, print media, digital prints, radio, mobile devices, FM tuner, OOH media, out of home advertising, outdoor advertising, roadstar, DOOH, digital out of home advertising

IPG Mediabrands Report | Indian Ad Market Set to Grow at 11.8% to Reach INR 1.2 Tn in 2024

Netra Marketing 26-06-24

Cannes Lions, Omnicom Media Group, OMG, TTD, The Trade Desk, DSP, demand side platform, digital marketing, digital marketing platform, investment solutions, data solutions, CTV, Connected TV, streaming, data streaming, operating system, planning, CTV investment, monthly impressions, digital audio, OOH, collaboration, data, supply path optimization, SPO, IRL, revenue, out of home, media, global media

Omnicom and The Trade Desk Co-Develop New Data Solutions to Optimize CTV Budgets

Netra Marketing 21-06-24

Omnicom media group, strategic partnership, Amazon ads, Cannes Lions 2024, holding company, ad-tech, investment, planning, investment, proprietary browsing, streaming insights, shopping insights, Amazon Publisher Cloud, TV network, beta tests, Amazon Prime Video campaign, Clarissa Season, experience, Omnicom Annalect, viewership data, sales data, flywheel, Amazon DSP, demand side platform, amazon marketing cloud, publisher cloud, full-funnel marketing, ads,

Omnicom and Amazon Ads Partner to Connect Audience Data to Browsing and Shopping Insights

Netra Marketing 21-06-24

Artium Unveils Juju Baby Music on World Music Day: India’s Pioneering AI-driven record label leading the future of Music

News Bureau Marketing 21-06-24

Advertising solution, creative solution, innervate, yahoo advertising, yahoo creative, AI, artificial intelligence, AI powered full stack, data driven, collaboration, customer experience, brands, marketing, marketing initiatives, ad technology, ad tech, Yahoo DSP, demand side platform, ad-targeting, personalization, programmatic, programmatic technology, data principles, Yahoo Identity Solution, direct customer relationships, media properties, data capabilities, creative technology, interoperability, Elizabeth Herbst-Brady, revenue, Tony Gemma, Marie Lee, integrated marketing, media planning, programmatic, Jack Politis, Mitchell Weisman, CX

Yahoo Launches AI-Powered Full-Stack Creative Solution in Partnership with Innervate

Netra Marketing 20-06-24

Verve Acquires Jun Group, a Mobile First Digital Advertising Firm

Netra Marketing 19-06-24

Artium Academy, Music For All, World Music Day, Music Education, Inclusivity, Unity, Transformative Power, Inspirational Stories, Universal Language, Campaign Film, Inclusivity, Unity, Transformation, Inspiration, Music Campaign, Music Matters,

Artium Academy’s Heartfelt Tribute: Uniting Humanity Through Music on World Music Day

News Bureau Marketing 19-06-24

AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU

Netra Marketing 19-06-24

FCB Kinnect, Smart Bazaar, father’s day, Karm se Pita, film, fatherhood, emotional impact, dedication, leadership, connection, reliance retail value format, Damodar mall, lalatendu panda, marketing, reliance retail format, grocery, Chandni shah, campaign, ad campaign

SMART Bazaar Unveils a Heart-warming Father’s Day Film – #KarmSePita

News Bureau Marketing 17-06-24

Prime video, prime video india, entertainment, international father’s day, TV, campaign , dads, lullaby, millennial, prime membership, collection, amazon originals, co-branded credit card, CBCC, ad-free, podcast, comics, magazine, instant access, fire tv stick, connected TV, CTV, video entertainment, marketplace, video channels, subscriptions, smart TVs, smart phone, frictionless payments,

Prime Video Celebrates Father’s Day with a Heartfelt Campaign

News Bureau Marketing 15-06-24

Kshema General Insurance, crop insurance, Kharif season, agricultural sector, financial resilience, climate change impact, insurance awareness, farming community support, Mudramax partnership, integrated marketing campaign,

Kshema General Insurance launches a new national marketing campaign for the Kharif season to raise awareness about crop insurance

News Bureau Marketing 14-06-24

Bobby Deol, Lord Bobby, The Boys, Prime Video, Emmy Award, Supernatural, Eric Kripke, superhero series, Amazon MGM Studios, anti-heroes, genre-bending, action-packed, Baby Deol,

Prime Video’s The Boys is not for babies, proves Bobby Deol turned ‘Baby’ Deol in this hilarious video!

News Bureau Marketing 14-06-24

Roku, streaming platform, TV streaming, advertiser, advertising technology solution, streaming first, ad inventory, programmatic, AI, artificial intelligence, performance, campaign, identity data, roku media, tv streaming, ad placement, impressions, Louqman parampath, product management, democratization, ad formats, native ads, video ads, publishers, magnite supply side platform, SSP, supply side platform, ad decisioning, audience based, marquee ads, shoppable ads, action ads, shoppable action ads, video ad, branded buildings, roku city, rich content signals, roku channel, premium tv streaming publishers, AI optimization, audience engagement, ad breaks, ad creative campaigns, tailored ads, DSP, demand side platform, the trade desk, customization, linkedin campaign manager, targeted advertising, platform revenue, mike laband, ria madrid, advertising partnership, wurl, PMG, Sam Bloom

Roku Exchange Unlocks Access to Roku’s Audience and Premium Media

Netra Marketing 13-06-24

Digital media offers higher ROI than other media for FMCG industry: Study

Netra Marketing 13-06-24

Qualitative Intelligence Debuts Predictive Analytics for Real-Time Message Testing and Risk Assessment, with NEC’s Semantic Model Technology

News Bureau Marketing 13-06-24

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