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TikTok Releases New Guide for Beauty Brands

Netra Marketing 17-05-24

Netflix, ad-tier, ad-supported tier, subscription, ad tier, Nielsen, Pier59, linear TV, streaming service, ad-supported business model, advertisement, impact measurement, purchasing strategies, Google Display & Video 360, Magnite, The Trade Desk, in-house ad tech, advertising technology, adtech, ad plan, streaming technology, advertising, Amy Reinhard, 3 Body Problem, games, NFL Christmas Day games, streaming rights, traditional cable TV, WWE, comedy special,

Netflix’s Ad-Supported Tier Hits 40M Monthly Active Users Globally

Netra Marketing 16-05-24

Warner Bros. Discovery, Max, streaming service, European launch, content diversity, immersive experience, entertainment, marketing campaign, digital advertising, TV spot, out-of-home, digital creative, localised campaign, Europe, Iberia, Nordics, Central and Eastern Europe.

Max Kicks Off Marketing Campaign for Europe Launch

Netra Marketing 15-05-24

IAB MENA Establishes Specialized Task Force for Audio Advertising

Netra Marketing 15-05-24

YouTube, advertisement, Google, Pause Ads, skippable, pre-roll ads, video giant, display ads, commercials, YouTube videos, pilot program, mid-stream, earnings call, Q1, Philipp Schindler, ad experiment, ad format, non-interruptive, premium price, subscription, seamless, non-interruptive, audience, TV audience,

Google Boasts “Pause Ads” Pilot Success – Viewers Might Be Subjected to Even More Ads

Netra Marketing 02-05-24

Adtech, gimbal, accesswire, mediamath acquisition, Walmart, mediamath employees, mediamath inc, tech stacks, advertising, technology, agency, Infillion, DSP, demand side platform, advertisers, advertising, acquisition, bankruptcy, connected TV, CTV, live sports, ad tech, out of home advertising, OOH, addressability, data, cross-device graph, retail media networks, brands, ID-neutral, programmatic, creative, TrueX, NeXt, InStadium, retail media networks, ConnectID, supply chain, international advertisers, media waste, SSP, supply side platforms

Infillion Relaunches Its Acquired DSP, MediaMath

Netra Marketing 30-04-24

Partnership, programmatic, targeting, tv, t-mobile, equative, deutsche telekom, programmatic, marketing, targeted advertising, TV advertising, Targetable TV, precise targeting, digital, audience interests, customer engagement, magentaTV, addressable TV, ad tech platform, ad server, server-side ad, TV broadcasting

Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape

Netra Marketing 25-04-24

Coca-Cola and Microsoft Partner on Cloud and AI

Neha Mehta Marketing 24-04-24

Carbon emissions, marketing, marketech apac, gumgum merges, advertisers, playground xyz, media portfolio, media integration, Sorrel Osborne, digital advertising, AI, artificial intelligence, attion rates, advertising, ad formats, media arm, advertising, Attention Intelligence Platform, AIP, media division, data solution, Attention Time, Mindset Platform, target audience, digital, ecosystem,

GumGum Announces Playground xyz’s Media Portfolio Integration

Netra Marketing 23-04-24

InfoSum and Samsung Ads Launch Data Clean Rooms Solutions

Netra Marketing 22-04-24

Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers

Netra Marketing 17-04-24

Technology, CTV, marketing, southeast asia, Hoppr, Magnite, partnership, premium TV, Singapore, adtech, connected TV, ad space, tv ad, premium merchandise, sell-side advertising, SSP, advertising, performance insights, data, targeting, advertisement, Gavin Buxton, Joe Prusz, programmatic, StarHub,

Magnite Partners with Hoppr for Ultra Premium TV Inventory in Singapore

Netra Marketing 15-04-24

disney+, hulu, streaming,,OTT, MENA,

Disney+ Unveils New Logo and Welcomes Hulu Integration

Neha Mehta Marketing 30-03-24

criteo, MRC , retail media, advertising, retail media measurement

Criteo Receives Debut MRC Accreditation for Retail Media

Neha Mehta Marketing 30-03-24

Microsoft Advertising Announces Global Rollout of Performance Max Campaign

Netra Marketing 05-03-24

Fashion, business, tiktok marketing strategy, shopping ads, marketplace, tiktok launches, social media, tiktok ecommerce, ecommerce, video, shoppable, shoppable ads, brands, app, tiktok ads, tiktok advertising, digital marketing, digital advertising, tiktok shop, ad tech, digital video, search, video shoppable, technology, brands, influencer marketing, influencer, amazon.com, sales, free shipping, counterfeit, testing links,

TikTok Testing New Feature To Make All Video Posts Shoppable

Netra Marketing 30-01-24

Bisleri Announces Launch Across UAE with Sports Collaborations

Netra Marketing 22-01-24

Technology, marketing campaigns, liveramp holdings, cloud collaboration, startup habu, marketing startup, startup studio, data collaboration, citybiz, $200 m, $200 million, software, acquisition, data clean room, walled garden, stock and cash deal, cloud, Amazon Web Services, Google Cloud, Snowflake, Azure, Databricks, Amazon, Google, Facebook, cross-cloud, interoperability, decentralized data, marketing, targeted marketing, first-party consumer, AI, artificial intelligence, single-view measurement, enterprise identity, data silos, privacy, LiveRamp, Habu

LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction

Netra Marketing 19-01-24

Alexa-enabled devices, amazon ads, amazon DSP advertisers, DSP, demand side platform, amazon publishers services, APS, announces integration, delivering an engaging advertising experiences, digital audio, interactive audio ads, audio ads, global technology and services, podcast and broadcast radio industries, premium audio inventory, triton digital, triton digital publishers, ad experiences, advertising technology, ad tech, digital advertising, audio advertising, digital marketing, innovative collaboration, monetization, audience engagement, integration,

Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads

Netra Marketing 11-01-24

NBCU Streamlines Cross-Platform Advertising with One Platform Total Audience

Netra Marketing 09-01-24

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