Heath Walker, Director of Marketing, GM ANZ, expressed confidence in the agency’s ability to bridge Cadillac’s global legacy with local market insights:
“72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas then connect that with their understanding of modern Australian audiences and the significant shifts that we’re seeing in luxury. Their belief in being bold, sophisticated and optimistic also resonated with our team’s ambitions.”
Ross Berthinussen, President ANZ, 72andSunny, added:
“We are thrilled to collaborate with this ambitious team and by the possibilities we can unlock together. Cadillac is such an iconic brand that has been embraced by American culture, from Elvis to Beyonce, we had to get to the heart of the why behind that then how to make that relevant for modern Australian luxury consumers.”
With the brand positioning work now complete, 72andSunny will continue partnering with Cadillac on creative projects. This appointment extends Cadillac’s existing relationship with 72andSunny, as the agency has been working with the automaker’s U.S. division since 2024.
This collaboration marks a significant step in Cadillac’s expansion in Australia, ensuring a brand experience that is both authentic and locally relevant, while maintaining the marque’s heritage of innovation, luxury, and bold design.
