Broadsheet has made two key leadership appointments to boost its commercial strategy and audience engagement. Christina Voss has been promoted to Commercial Director, while Gemma Crisp joins as Head of Audience Growth.
Voss, who has been with Broadsheet for over seven years, previously held roles such as National Sales Director and National Studio & Strategy Director. In her new position, she will oversee the Sales, Studio, Design, and Marketing departments, reporting directly to Managing Director, Sian Whitaker.
Whitaker expressed her excitement about the future, saying,
“I couldn’t be more thrilled about the future of our business. Chrissy has been instrumental in our success over the years, and I’m delighted to see her continue to grow her career at Broadsheet. With her solid experience across every part of our Commercial operations and a huge passion for the brand and our partners, she is the perfect person to help drive our next phase of growth.”
Voss shared her enthusiasm for her new role, adding,
“After taking on various leadership roles within the Commercial team and stepping away for a while to have children, I’m now excited and ready for the next phase of my career. I couldn’t be more thrilled to take on the challenge of Commercial Director. Over the past seven years at Broadsheet, I’ve witnessed significant growth, and I truly believe we are now in the strongest position we’ve ever been for continued success. I’m looking forward to working with the team and our partners to build on that momentum and drive new opportunities.”
Gemma Crisp, returning to Australia after holding senior positions at Stylist UK and Hearst UK, will take on the role of Head of Audience Growth. Crisp will lead the social, video, and newsletter teams, focusing on expanding Broadsheet’s audience and enhancing engagement across all platforms. She will report to Editorial Director Katya Wachtel.
Wachtel welcomed Crisp, saying,
“I am thrilled to welcome Gemma as Broadsheet’s first head of audience growth. She brings a wealth of experience in building and engaging online audiences, and, importantly, a keen editorial mindset and passion for quality media. As we pursue our ambitious next phase of growth, Gemma’s expertise, leadership, and savvy will be invaluable.”
Crisp expressed her excitement about the opportunity, stating,
“Having admired Broadsheet from afar for years, it was at the top of my career wish list when I returned to Australia after more than a decade in the UK. Joining the brand is a huge professional highlight and I can’t wait to work with the social, video and newsletter teams – as well as the wider company – to deliver growth and engagement across all channels during an incredibly exciting time for the publisher.”
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