Published on: October 7, 2026
VANCOUVER, British Columbia – October 7, 2026 – Brands and agencies now have a direct, self-serve route to Gen Z and Millennials on Snapchat. Starting today, they can identify, hire and manage Snapchat creators on Collabstr, the all-in-one marketplace and operating system trusted by 480K brands and 1 million creators. Over 25% of these creators on the platform are ready to work on Snap campaigns.
Although brands still think that it will take them years to reach Gen Z as an audience segment, it already surpassed baby boomers in the US labor market in 2023. Together with Millennials, these segment groups now account for 32% of consumer spending, up 8 points since 2020. Snapchat covers most Gen Z and Millenials with 493 million daily users.
“Snapchat’s audience is broader than many marketers realize, with nearly one in four Snapchatters now 35 or older. Across generations, Snapchat is where people connect with the friends, family and creators they trust, giving brands a unique opportunity to become part of those relationships. Together with Collabstr, we’re making it easier for brands to find and partner with creators who can authentically connect with our community and drive lasting value,” said Juliet Merson, Head of Creator Business Partnerships, Snap Inc.
Snapchat metrics differ from other platforms, showing views, average view time, returning viewer rate, and CPM, and giving brands the clarity needed to make ROI-driven choices. Collabstr is pulling Snapchat’s native analytics into the platform, while everything else stays the same as with any other platform.
Creators publish fixed rates, so brands see the price before committing. Payment is held in escrow and released once deliverables are approved. Creators are paid in their local currency, and invoicing and tax compliance are handled by Collabstr. Brands and agencies can also bring creators they already work with into the same dashboard at no cost to the creator, so adding Snapchat does not mean rebuilding a roster or running a second workflow. The platform is free to browse and free to join, and brands pay the creator’s listed rate plus a platform fee.
“Our goal has always been that a brand can find the right creator on Collabstr across every platform, audience, and niche. Snapchat closes the gap for anyone selling to Gen Z and Millenials. Those brands now get the same experience as everyone else: same search, same published rates, same protection on the payment,” said Kyle Dulay, co-founder of Collabstr.
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