Published on: June 4, 2026
BigTrunk Communications has been appointed as the national digital and social media partner for Velvex, the lubricant brand from Nandan Petrochem Limited.
As part of the new mandate, BigTrunk will oversee Velvex’s digital marketing strategy and social media communications across India. The agency’s responsibilities will include content development, audience engagement initiatives, digital campaigns, and broader brand-building efforts aimed at strengthening the company’s online presence.
The partnership comes at a time when Velvex is focused on increasing its visibility within the highly competitive lubricants market and enhancing customer engagement through digital channels. The mandate will also support the brand’s ongoing association with IPL franchise Lucknow Super Giants, where Velvex serves as the official lubricant partner.
Commenting on the collaboration, a spokesperson of Velvex said: “Velvex operates in a category where performance, trust, and consistency are critical to brand leadership. As we continue to expand our footprint across India, building a strong and differentiated digital presence is essential. BigTrunk’s strategic approach to content, performance, and data-driven storytelling aligns well with our brand values and growth ambitions. We look forward to working closely with their team to strengthen our engagement with customers and stakeholders nationwide.”
Sharing his thoughts on the appointment, Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said: “The lubricants category is evolving, with brands needing to stay relevant across diverse audiences while building trust and familiarity over time. Velvex has a strong foundation, and our focus will be on shaping a digital presence that reflects the brand’s strengths while driving meaningful engagement. We look forward to building a long-term partnership that delivers sustained impact.”
The engagement will cover key markets across the country, with communication strategies tailored to regional audiences and priority growth markets where required.
With this win, BigTrunk Communications further expands its portfolio within the automotive and industrial lubricants sector. The agency currently works with brands across multiple industries, including aviation, healthcare, financial services, real estate, food and beverage, and consumer products.
Read more: BigTrunk Communications Wins Digital Marketing Mandate for Soframycin
