Published on: September 15, 2026
BharatPe has appointed Yugal Tiwari as Chief Product and Marketing Officer (CPMO), bringing his experience in consumer payments, product development and growth to the fintech company.
Tiwari joins BharatPe after more than two years at Paytm, where he most recently held the position of Senior Vice President II, Product. He announced his move to BharatPe on LinkedIn, marking his transition to a new leadership role.
During his time at Paytm, Tiwari worked across multiple consumer product areas, including UPI payments, user onboarding, the consumer app homescreen, referrals, rewards and loyalty, as well as initiatives focused on customer engagement.
He also contributed to Paytm’s consumer payments business during a period of renewed growth. According to his LinkedIn profile, Paytm increased its UPI market share each month during FY2026, with growth reported at 2.2 times the overall industry growth rate. Tiwari was also one of 11 leaders recognised by Paytm’s CEO at the company’s annual leadership offsite for their contribution to the turnaround of the consumer payments business.
Prior to Paytm, Tiwari spent more than two years at CRED, where he led the company’s consumer payments portfolio. His remit covered credit card bill payments, UPI scan and pay, peer-to-peer payments, recharges and utility payments, along with Tap & Pay. He was also involved in driving product-led growth for CRED’s UPI peer-to-peer payments offering.
At BharatPe, Tiwari will combine product and marketing responsibilities, with a mandate spanning consumer product strategy, engagement and growth. His background across payments, digital financial services and product-led growth is expected to support BharatPe’s continued focus on strengthening its consumer proposition.
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