Ampverse DMI appoints Sona Mazumdar as General Manager for Marketing Solutions, India
New Delhi, 28 June 2024– Ampverse DMI, a leader in the gaming and entertainment sector, has announced the appointment of Sona Mazumdar as the head of its newly launched Marketing Solutions unit in India. Having successfully collaborated with over 300 top brands such as...
AdLift Secures Integrated Digital Marketing Mandate for Mederma
AdLift, a global digital marketing agency, recently added Mederma to its client list of some of the industry’s top players. Mederma is a part of Win-Medicare Pvt. Ltd., the healthcare business owned by the prominent industrialist Umesh Modi group in India. The agency is...
IPG in Talks with TCS to Sell Digital Marketing Agency R/GA
Interpublic Group, the world’s fourth-largest advertising holding company in terms of revenue, is in talks to sell its well-known digital marketing agency R/GA to India’s Tata Consultancy Services. This action is part of a larger pattern where consulting firms...
Blending Virtual & Physical – The Future of Experiential Marketing in a Hybrid World
At times, I miss my ‘analogue’ days…. the days almost everything was wired (recall telephone, even before handsfree came in! Not to forget floppy disks were in style! There was DD1 and DD2 and I remember our Black & White EC...
Adjust’s Ignite Drives Mobile Marketing Industry Innovation in India
India, 21st June 2024 – Adjust, a leading measurement and analytics company, recently concluded its very first conference for app marketers in India. Part of a global event series, the Adjust Ignite Bengaluru 2024, the event brought together industry experts and thought...
WPP and IBM Collaborate to Revolutionize B2B Marketing with Gen AI
WPP and IBM today announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.
WPP Open for B2B will help marketers...
Deepspatial Inc. Appoints Saurabh Tyagi as Director of Brand & Marketing
Deepspatial Inc., a leading artificial intelligence (AI) company specializing in geospatial AI and geographic information systems (GIS), today announced the appointment of Mr. Saurabh Tyagi as the Director of Brand & Marketing. Saurabh brings over 26 years of experience...
Prime Video Names Rahul Singh as Content Marketing and Strategy Specialist
Rahul Singh has joined Prime Video and Amazon MGM Studios as a content marketing and strategy specialist. He provided an update on his new position on LinkedIn. Rahul Singh held the position of AVP-Marketing at RSVP earlier, where he was in charge of content development and...
WPP unveils AI-powered Production Studio to Unlock Content for Marketing Campaigns
WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers.
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Dabur Collaborates with Qoruz to Elevate Influencer Marketing
The Indian influencer marketing platform Qoruz and Dabur, which is well-known for its natural and ayurvedic products, have announced a new collaboration. Through this partnership, Dabur hopes to improve its influencer marketing strategy and guarantee more authentic and...
