Published on: November 12, 2026
The Advertising Agencies Association of India (AAAI) has established a dedicated Council for AI, with Prasad Shejale, Founder and Group CEO of LS Digital, appointed as its Chairperson.
The initiative forms part of AAAI’s 2026–27 agenda to expand specialist representation, encourage greater industry participation and strengthen member agencies’ role in shaping the future of artificial intelligence in advertising.
The Council’s mandate is to make the advertising industry an informed and influential voice on artificial intelligence, and to ensure that the industry’s perspective carries weight wherever AI is being shaped: among agencies, brands, technology partners, big tech platforms and government. Its vision is to make Indian advertising a trusted, informed and influential voice in how AI is built, governed and applied, and to make every agency, large or small, AI-capable.
To deliver on that mandate, the Council will work on five fronts:
The Council will bring together members with strong AI backgrounds and a clear point of view on where the technology is heading, drawn from large networks, independent and regional agencies, and data and technology specialists. It will track emerging trends closely, take an active part in national and global conversations on AI, and help steer the industry from an applied perspective.
B-502, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai 400013, INDIA Ph: +91-22- 23080870, E: aaai@aaai.in, W: www.aaaindia.org, CIN: U91990MH2021NPL372283
Prasad Shejale, Chair, AAAI Council for AI, said: “AI is the biggest shift our industry has faced, and advertising should not be a spectator to its own transformation. Through this Council, we want the industry to speak with one informed voice: to agencies, to brands, to partners, to big tech and to government. We will train our people, publish what we learn and take positions backed by evidence. I have always believed AI is an Iron Man suit, not a replacement: it makes people more capable. The Council’s job is to help every agency in India put that suit on, and to help shape the rules of the road while we do it.”
Dr Sandeep Goyal, President, AAAI said “Prasad is a rare combination of a technologist, entrepreneur and visionary. As AI rewrites the rules of advertising, we need a practitioner who has built and scaled technology businesses globally. Prasad’s leadership will ensure that AAAI members are not just adopters of AI, but leaders in shaping India’s AI-first advertising future. We are delighted to welcome him as Chairman of our Council for AI.”
Read more: Three Young Creatives in India Named 2026 Portfolio Night All-Stars
