Goafest 2024 Welcomes 50 Plus Partners for the 17th Edition
May 27, 2024; Mumbai, India: South Asia’s premier advertising and marketing festival, Goafest 2024 now unveils supporting partners for its 17th edition. Scheduled to take place from May 29th to 31st, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for curated integrations and engagement from an array of brands. Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as the ‘Digital Partner’.
Given the festival’s popularity and scale, 50 brands and platforms have partnered with Goafest 2024 for various integrations. From welcoming brands including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip, to platforms like ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media, Goafest 2024 continues to cement its position as the most sought-after creative festival in South Asia.
Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres. PepsiCo, Kingfisher, Pernod Ricard continue their long-standing association with Goafest as Beverage Partners.
Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said,
“We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”
Drawing over 2000 industry professionals each year, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Goafest has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.
For more details on delegate registration, partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com
Prasanth Kumar re-elected as AAAI’s President for 2023-2024 term
At the AAAI Annual General Meeting on December 1, Prasanth Kumar, CEO-South Asia of GroupM Media (India) Pvt Ltd, was re-elected to the position of President of the Advertising Agencies Association of India (AAAI) for the 2023–2024 term. The Association unanimously chose Rana Barua, Group CEO of Havas Worldwide India, as vice president. As the immediate past president of AAAI, Anupriya Acharya, Chief Executive Officer of Publicis Group South Asia, will serve as an ex-officio member of the AAI Board from 2023 to 2024.
Other elected members of the AAAI Board
- Sam Balsara – Madison Communications Pvt. Ltd
- Tanya Goyal – Everest Brand Solutions Pvt Ltd
- Vishandas Hardasani – Matrix Publicities and Media India Pvt Ltd
- Mohit Joshi – Havas Media India Pvt Ltd
- Kunal Lalani – Crayons Advertising
- Chandramouli Muthu – Maitri Advertising Works Pvt Ltd
- Sridhar Ramasubramanian – Beehive Communications Pvt Ltd
- Vikram Sakhuja – Platinum Advertising Pvt Ltd
- K Srinivas – Sloka Advertising Pvt Ltd
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Here’s what they said
Prasanth Kumar, CEO-South Asia of GroupM Media (India) Pvt Ltd said,
I am deeply grateful to the members of the AAAI for re- electing me as President, a role I accept with great honor and responsibility. Our collective vision is to strengthen an inclusive environment, actively engaging with all stakeholders to shape a dynamic and future-ready organization. Our commitment is steadfast in strengthening unwavering support for every member, recognizing that while we have achieved a few milestones together, there is still a considerable journey ahead. This prospect excites us; it fuels our motivation. When we collaborate and exert our combined efforts, we not only enhance each year for everyone involved but also solidify our resolve to be architects of change within our industry. We stand dedicated to not just witnessing but actively creating a transformative era, steering our organization towards new horizons of innovation and impact.
On his appointment as Vice President, AAAI Rana Barua commented,
I am passionate about policymaking that leads to impactful and positive changes to the advertising industry, that benefit all the stakeholders, including, media, consumers, and advertising agencies. I believe in the potential of advertising to foster economic development and enhance meaningful social changes. I look forward to collaborating with the AAAI members to bring these shared goals to life.
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