Published on: November 9, 2026
M+C Saatchi has appointed Sophie Gallagher as its new Group Strategy Director. In this role, she will oversee the agency’s connections strategy and work towards strengthening the integration of media and creative across client campaigns.
Gallagher brings more than 10 years of experience spanning journalism, publishing, in-house brand teams and full-service advertising agencies.
Throughout her career, she has worked with several international and Australian brands, including Samsung, Compare Club, Universal, Sony, Audi, LVMH, The University of Sydney and Ingham’s. Her work has received recognition at industry award platforms such as Cannes Lions, Effies, Spikes, AWARD, AGDA and the MFA.
Before joining M+C Saatchi, Gallagher served as Strategy Director at Clemenger BBDO. She has also held roles at Slingshot Media Ventures and News Corp.
As Group Strategy Director, Gallagher will lead the agency’s connections strategy, bringing media and creative capabilities together to develop integrated campaigns. She will collaborate across the agency’s client portfolio to identify effective ways of reaching audiences, influencing culture and delivering measurable business outcomes.
Commenting on her appointment, Sophie Gallagher, Group Strategy Director at M+C Saatchi, said, “I am thrilled to be joining M+C Saatchi, an iconic agency that has continually shaped how Australian brands have influenced people’s lives. This is a pivotal time in our industry, where media and creative must work hand in hand to drive impact and influence. I am so excited to work with M+C to bring this dynamic combination to clients, and create more work that drives trust, engagement, and results.”
Simon Wassef, Group Chief Strategy Officer at M+C Saatchi, said, “Sophie’s a gun — the best connections strategist in the market. She has the rare gift of being able to combine big strategy optimism with real strategy pragmatism. Her ideas are exciting and they work bloody hard.
“She’s chosen M+C as the place to wield her talent, elevate our work, push the industry forward, and help our clients grow. Let’s enjoy the show.”
Beyond her agency responsibilities, Gallagher is involved in developing emerging talent across the communications industry. She leads Assisterhood NSW, a mentorship initiative supporting underrepresented communications professionals. During her leadership, the programme recorded a 42% year-on-year increase in mentor participation.
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