Published on: November 6, 2026
Publicis Groupe New Zealand has announced the promotions of Kyra Lyden to Chief Connections Officer at Publicis Media NZ and Amy Greene to Chief Strategy Officer at MBM NZ. In their expanded roles, both leaders will work together to advance strategic priorities, strengthen client partnerships and support growth across the Groupe.
Lyden takes on the newly established position of Chief Connections Officer, where she will focus on bringing together the expertise, capabilities and talent across Publicis Media NZ to deliver more integrated solutions for clients.
The role reflects the growing importance of combining strategy, media, data, technology and customer expertise to address evolving business challenges. Alongside her new responsibilities, Lyden will continue to lead strategy at Spark Foundry NZ and oversee selected clients across Digitas NZ and MBM.
Meanwhile, Greene will take charge of MBM’s strategic direction as Chief Strategy Officer. Her responsibilities will include bringing together the agency’s capabilities to address client and business challenges while further developing its strategy and planning team.
As a member of MBM’s Senior Leadership Team, Greene will also contribute more actively to shaping the agency’s long-term strategic vision, with a continued focus on strengthening the quality of its work and execution.
The appointments represent another step in Publicis Groupe NZ’s efforts to align strategy, connections and capabilities across its businesses.
Commenting on the promotions, Lee-Ann Morris, CEO of MBM and Chief Media Officer at Publicis Media NZ, highlighted the contributions of both leaders and their impact on the organisation.
“Anyone who has worked with Kyra and Amy can attest to their talent. Kyra has always been incredibly passionate about strategy, collaboration and helping clients grow, so this feels like a natural next step for her. She has already had a huge impact across the business, and you cannot deny the leadership and depth of value she brings to the table every day.
“Likewise with Amy – she brings a genuine ambition for great work and a real commitment to our people and our clients. Amy has made an enormous contribution to MBM and to the way we approach strategy. She has been instrumental in the work we’ve done across clients and has consistently challenged us to stretch our thinking, raise the quality of our product and push what we believe is possible.
“We are so pleased to have both of them leading this next chapter and I cannot wait to see the impact both of them have in their new roles.”
Read more: HP Inc. Appoints Emma Walmsley as Chief Executive Officer
