Published on: October 29, 2026
Mumbai-based brand consultancy and integrated communications agency OktoBuzz has been appointed social media partner for Tata Crucible Quiz. Under the new mandate, the agency will strengthen the quiz property’s digital presence and maintain audience engagement beyond its annual competition season.
Tata Crucible Quiz has been bringing together students and working professionals from campuses and corporates across India for over two decades, testing their business knowledge and general awareness.
As part of the partnership, OktoBuzz will develop social media content and community-building initiatives targeting campus and corporate audiences. The agency will also focus on sustaining the quiz’s digital engagement throughout the year, extending its reach beyond the main competition season.
Commenting on the appointment, Hemal Majithia, CEO and founder of OktoBuzz, said: “Tata Crucible Quiz has done something remarkable over the years. It has made knowledge aspirational and curiosity something worth celebrating. For us, the opportunity is to build on that legacy and bring the same spirit of curiosity, competition and discovery into everyday digital conversations.
We want to create a space where young minds don’t just consume content, but challenge themselves, exchange ideas and genuinely enjoy the pursuit of knowledge. That’s what makes this partnership exciting for us.”
The new mandate expands OktoBuzz’s portfolio of clients across the knowledge, education and culture sectors, with a focus on building stronger digital communities around the Tata Crucible Quiz.
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