Published on: October 13, 2026
Innocean Australia has secured the media account for TaylorMade Golf Pacific, becoming the brand’s media partner in Australia. The agency will manage media strategy, planning, investment and performance activation to support TaylorMade’s growth ambitions in the market.
The scope of work includes audience targeting and channel strategy, media investment and partner negotiations, digital and performance campaigns, and the technology, data and measurement systems that underpin media activity.
The partnership is expected to launch in the fourth quarter of 2026, ahead of key golfing moments, including the Summer of Golf and the Masters.
“We have a clear growth agenda for TaylorMade in Australia and we were looking for a genuine partner to deliver it with. Innocean brought the rigour we were after, and a determination to connect everything we do across marketing with how we invest in media, so we can measure that investment and hold it to results,” said Damian Tsouris, marketing manager, TaylorMade Golf Pacific.
Innocean Australia CEO Jasmin Bedir expressed enthusiasm about the partnership and the opportunity to expand TaylorMade’s presence as golf participation grows in Australia.
“TaylorMade is a prestigious, market leading brand and we are very excited to be partnering with them. We look forward to growing their footprint in Australia at a time when golf participation here keeps expanding. Media, technology and data will be central to that, bringing unified measurement and keeping the media investment working in synergy with the rest of TaylorMade’s marketing efforts.”
Tom Cumberworth, General Manager, Media, Innocean Australia, highlighted the alignment between the brand’s ambitions and the agency’s approach to media.
“TaylorMade is a brand with real ambition in this market, and this partnership is exactly the kind of relationship we want to build our media practice around: The TaylorMade mindset resonated with us straight away: always striving to get better and the dedication to craft exemplified by their market leading product and athlete line-up. Our job is to apply that same thinking to growing TaylorMade in Australia, through the media, data and technology we bring to it. We have an exciting summer of golf ahead.”
The win expands Innocean Australia’s media portfolio with the addition of TaylorMade Golf Pacific and strengthens its presence across the sports and lifestyle sector.
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