Published on: October 6, 2026
Team Pumpkin has elevated co-founder Swati Nathani to the role of Chief Executive Officer, where she will take charge of the agency’s overall business strategy and growth.
Nathani co-founded Team Pumpkin in 2012 and has been closely involved in its evolution from a digital-focused agency into an integrated marketing partner. In her new role, she will work to bring creative, performance, technology, communications and commerce capabilities closer together.
Swati Nathani, CEO and Co-Founder, Team Pumpkin, said, “The agency business is changing faster than it has in years. AI is changing execution, platforms are changing how people discover brands, and clients increasingly want fewer silos between an idea and its business outcome. For us, the opportunity is not to chase every new technology, but to build an agency that knows where technology adds value and where human judgement still matters most.”
Under Nathani’s leadership, Team Pumpkin plans to further integrate its services spanning brand strategy, creative, digital, performance marketing, social media, PR, influencer marketing, technology and marketplace solutions. The agency also intends to expand its AI-driven capabilities.
Nathani brings experience across branding, digital strategy, analytics, entrepreneurship and technology. Her background combines creative and commercial perspectives, supporting the agency’s focus on connecting marketing activity with business outcomes.
Team Pumpkin’s next phase will centre on expanding integrated capabilities, developing technology-led offerings, strengthening its leadership structure and growing its presence across global markets.
The agency will also focus on helping brands build stronger connections between communications and measurable business growth as marketing continues to evolve through technology and AI.
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