Published on: September 24, 2026
The Media Store has retained its media partnership with RMIT University, continuing a relationship that has now spanned five years.
RMIT recently reviewed its media account through a multi-stage competitive process, with several agencies invited to present their capabilities. Following the review, the university reconfirmed The Media Store as its preferred media agency, extending the partnership that began in 2021 after the agency initially won the account through a competitive pitch.
The Media Store will continue to oversee media strategy, planning and buying for RMIT University, supporting its growth across Australia and international markets. The agency will also remain involved in the university’s brand, acquisition and partnership initiatives as RMIT works towards strengthening its position as a progressive global education brand.
RMIT is a global university focused on technology, design and enterprise, with its main campus in Melbourne and international operations including campuses in Vietnam and partnerships across Asia and Europe. Established in 1887, the university offers programmes across areas including architecture, art and design, business and management, communication and media studies, and engineering.
RMIT Acting Global Marketing Director, Sarah Morley, says: “We’re delighted to continue our partnership with The Media Store. Over the past five years, The Media Store team has consistently delivered for our brand, becoming a trusted partner in both the growth and promotion of our operations. The Media Store’s performance expertise, collaborative approach, and strategic thinking have been critical in broadening our footprint in both the Australian and international markets and helping us reach the university’s diverse audiences. The Media Store has become a valued extension of our team – we look forward to building on what we’ve achieved together, exploring new opportunities and areas for innovation.”
The Media Store Chief Operating Officer, Jacquie Alley, says: “The opportunity to continue partnering with RMIT is a testament to the strong relationship we’ve built. Over the past five years, we’ve worked collaboratively towards RMIT’s ambitious growth and student acquisition goals, with a shared commitment to achieving meaningful results.
“Retaining the RMIT University account after nearly half a decade is a significant achievement – it demonstrates the value delivered through our partnership, and the confidence that RMIT University has in our approach and our people. We’re excited to build on the momentum we’ve established and continue to deliver innovative, audience-led strategies that help drive RMIT’s vision to become a world-leading education brand.”
The Media Store specialises in media strategy, planning, sponsorship, partnerships, research and insights. Its client portfolio includes Rugby World Cup Experiences, Commonwealth Superannuation Corporation, Hino and ENGIE.
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