Published on: September 24, 2026
Diageo has appointed Neil Shah as Global Brand Director, Johnnie Walker, elevating him to a senior global leadership role for the whisky brand.
Shah confirmed the appointment through a LinkedIn post, saying: “I’m happy to share that I’m starting a new position as Global Brand Director, Johnnie Walker at Diageo!”
The appointment marks another step in Shah’s nearly 11-year career with Diageo. He most recently served as Global Brand Director, Whiskey Portfolio from November 2023 to August 2026.
Prior to that, Shah was Head of Guinness, GB, between October 2020 and November 2023. His earlier Diageo roles include Global Marketing Director, Smirnoff and Europe Senior Brand Manager, RTD.
Shah began his career at Virgin Media, where he held positions including Marketing Manager and Marketing Graduate Programme before moving into his long-term career with Diageo.
