Published on: August 21, 2026
IVY PR, part of BCM Group, has appointed Rhiannon Bulley as Senior Account Director in a newly created leadership role, strengthening the agency’s integrated communications capabilities as it continues to expand.
In her new position, Bulley will lead the development and execution of integrated earned media strategies and campaigns while supporting and strengthening relationships with key IVY PR clients.
Bulley brings more than 15 years of experience in public relations, with expertise spanning media relations, social media and influencer strategy, events and brand activations, and content marketing. She most recently served as Account Director at Sabio and has previously held senior roles including Head of PR at McCann Australia and HERO.
Throughout her career, Bulley has worked with clients across lifestyle, beauty, hospitality, health, fashion and not-for-profit sectors, bringing broad experience across both traditional and digital communications.
Her appointment comes as IVY PR continues its growth momentum, following 40% year-on-year revenue growth and a series of new client wins.
Emma Bedsor, Co-founder and Managing Director, IVY PR, said, “Rhiannon is a welcome addition to the IVY PR team. She is a highly skilled PR professional, whose career has successfully spanned traditional print media to digital, social media and influencer marketing.”
Bedsor added, “Over her career, Rhiannon has developed a diverse skillset, with a proven track record for delivering holistic and effective communications strategies. We were instantly impressed with her hands-on approach to media relations and her ability to build effective earned media strategies and foster an open, collaborative environment – both of which have enabled her to produce exceptional results. She is well-placed to be a trusted advisor to our clients, while also helping to broaden the expertise of our team.”
Commenting on her appointment, Rhiannon Bulley, Senior Account Director, IVY PR, said, “I’ve long admired the work of IVY PR from afar, particularly its cutting-edge approach to earned media strategy in the B2C market. Given my passion for this space, joining the team feels like the natural next step in my career.”
She added, “I’m proud to be joining IVY PR and grateful for the opportunity provided by [IVY PR co-founders] Emma and Mia. I look forward to working with them and the broader BCM team to achieve outstanding results for our clients and to produce creative, multi-disciplinary PR campaigns that earn love, demand attention and achieve measurable impact”
Bulley’s appointment further strengthens IVY PR’s senior team and supports the agency’s focus on delivering integrated earned media and communications solutions for its growing client base.
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