Published on: August 14, 2026
London, UK, 13th August 2026: Nano Interactive, the global signal intelligence platform, today launched Nano CTV Screen Graph Intelligence, an AI-powered capability built to solve one of programmatic advertising’s most persistent problems: chronic data fragmentation across Connected TV (CTV).
CTV is one of advertising’s fastest-growing channels, but its growth has outpaced the industry’s ability to standardise the data behind it. Buyers face fragmentation across nearly every layer of the ecosystem, from the sheer volume of supply paths and sellers to the absence of a common language for formats, identity, data, measurement, pricing, and deal mechanics.
“CTV has been booming for years, but the data underneath it has never caught up. Buyers have been forced to choose between broad, low-precision targeting or identifiers that simply don’t hold up on the big screen,” said Niall Moody, CRO of Nano Interactive.
“Advertisers know they need better CTV audience data, but have largely accepted wasted spend as the cost of doing business in the channel, a reality that shows up every time a viewer sees the same ad repeated over and over. Nano CTV Screen Graph Intelligence closes that gap. We built this technology to give planners the same intent-driven precision they already trust in display and video, without asking the channel to rely on IDs it was never built to support.”
Nano Interactive has introduced an AI-driven technology called Screen Graph, which closes these gaps by cross-matching data across publishers. For example, where one publisher holds a Content ID and title but is missing an episode number, and another holds the episode number but not the title, Screen Graph merges the records into one complete, consistent listing, filling vital missing data gaps. including: recency, cast, show runtime information, popularity and content sensitivity flags for material involving addiction, abuse, or violence.
As a result, planners can analyse CTV content topic relevancy by geographic region and build custom segments. All segments – including Intent personas and topic rankings adjust in real time based on the target audience.
Screen Graph technology is a continuously evolving data layer that gives CTV planners a level of granularity the open web market has not had before. Nano CTV Screen Graph Intelligence is available now. For more information, visit nanointeractive.com/solutions
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