Published on: August 7, 2026
Punt Creative has been appointed as the communications partner for PizzaExpress India following a competitive multi-agency pitch. As part of the mandate, the agency will oversee the brand’s communication and digital strategy, social media, content development and integrated campaign initiatives.
The partnership will see Punt Creative work towards strengthening PizzaExpress India’s digital presence, building a robust content ecosystem and developing culturally relevant campaigns aimed at driving deeper consumer engagement across platforms.
Speaking on the partnership, Harsh Shah, Managing Director, Punt Creative, said, “PizzaExpress is a brand with incredible heritage and a strong point of view on food, culture, and dining experiences. We are delighted to partner with the team in India and look forward to creating meaningful campaigns and consumer conversations that strengthen the brand’s presence and engagement across digital platforms.”
Shambhavi Mishra, Group Head of Marketing, Gourmet Investments Hospitality Group (GIHG), said, “As PizzaExpress continues to strengthen its brand and deepen connections with today’s consumers, we were looking for a partner that could combine strategic thinking with culturally relevant creativity. Punt Creative demonstrated a strong understanding of our brand, audience, and ambitions for the digital space. We look forward to collaborate with the team to create meaningful conversations, memorable campaigns, and experiences that resonate with our consumers.”
The appointment comes as PizzaExpress continues to expand its presence in India, bringing its signature handcrafted pizzas and contemporary dining proposition to consumers across key markets. The brand is also focused on strengthening its digital-first narrative and building stronger connections with Indian consumers.
Founded in London in 1965, PizzaExpress is a UK-based pizza brand known for its handcrafted pizzas and distinctive dining experience. As it expands its footprint in India, the brand continues to focus on delivering memorable dining experiences while developing deeper consumer relationships across markets.
Punt Creative works with brands across multiple categories, including lifestyle, food and beverage, healthcare and consumer products.
PizzaExpress currently operates 38 restaurants across nine cities in India, covering major metropolitan markets as well as select tier-2 cities. GIHG also operates other international restaurant brands in India, including Olive Garden, Chili’s and P.F. Chang’s.
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