Published on: August 6, 2026
Mumbai, India, 6 August, 2026: Ventes Avenues, an advertising technology and media solutions company, and SuperCTV, a Connected TV technology and platform company, today announced a strategic partnership with Xiaomi PatchWall, Xiaomi’s proprietary smart TV content-discovery platform, to develop and enable premium Connected TV advertising solutions in India.
The partnership combines Xiaomi PatchWall’s extensive smart TV ecosystem, SuperCTV’s Connected TV platform and integration capabilities, and Ventes’ advertising technology, agency relationships and India market expertise.
Through the collaboration, the companies will work together to develop the technology, platform integrations and advertising capabilities required to introduce premium and thoughtfully integrated brand experiences across the Xiaomi PatchWall ecosystem.
For Xiaomi TV users, the collaboration will focus on maintaining a high-quality home-screen environment while introducing brand communication that is premium, appropriate for the television environment and suited to the large-screen viewing experience.
Xiaomi PatchWall provides users with a unified interface to discover and access entertainment across multiple streaming services and applications. The partnership will enable brands to engage viewers through prominent formats designed specifically for the television home-screen environment.
As Connected TV adoption continues to grow in India, the television home screen is becoming an important environment for both entertainment access and brand communication. Brands are increasingly looking for trusted, high-attention and brand-safe opportunities to engage audiences on the largest screen in the home.
Under the partnership, SuperCTV and Ventes will jointly develop and enable the required technology, platform integrations and advertising infrastructure. Ventes will exclusively lead advertiser and media-agency partnerships, market development and campaign activation for Xiaomi PatchWall Masthead opportunities in India.
The collaboration is designed to provide advertisers with streamlined access to premium Connected TV opportunities while maintaining a strong focus on platform quality, viewer experience and high-quality brand integration.
Ventes Avenues Quote
Balamurugan Mani, CEO & Co-Founder, Ventes Avenues, said: “Partnering with Xiaomi PatchWall is an important milestone for Ventes as we continue to build a strong, technology-led Connected TV offering in India. Xiaomi has created a trusted smart TV ecosystem that plays an important role in the evolving Connected TV landscape in India.
Together with Xiaomi PatchWall and SuperCTV, we aim to enable premium brand experiences that are thoughtfully integrated into the television environment, designed for the large screen and valuable to advertisers.
Ventes will bring its advertising technology capabilities, agency relationships and market execution expertise to the partnership, while leading advertiser and agency engagement in India. Our objective is to build a scalable Connected TV proposition that balances viewer experience, technology, brand safety and measurable advertiser value.”
Xiaomi Patchwall Quote
Yan Han, Head of Overseas TV Internet Business, Xiaomi PatchWall, said: “Xiaomi PatchWall is committed to delivering a high-quality smart TV experience for users. As Connected TV consumption continues to grow, it is important that brand communication introduced within the platform remains premium, appropriate for the television environment and aligned with the overall home-screen experience.
Through this collaboration with SuperCTV and Ventes, we look forward to strengthening the technology and platform capabilities required to support high-quality brand experiences across the Xiaomi PatchWall ecosystem.”
SuperCTV Quote
Gavin Hou, General Manger, SuperCTV, said: “The growth of Connected TV in India is creating new opportunities for technology-led and premium brand engagement. Through this partnership, SuperCTV will work closely with Xiaomi PatchWall and Ventes to build the platform integrations and technical capabilities required to deliver scalable and high-quality Connected TV advertising experiences.
Our focus will be on developing an ecosystem that maintains platform quality while enabling brands to engage audiences through formats designed specifically for the television screen.”
