Published on: July 27, 2026
27th July, Kolkata: Marketing agency Three Fourth Solutions (TFS) has been awarded the integrated marketing mandate for Chandrani Pearls, one of India’s most trusted jewellery brands.
Within the scope of the mandate, Three Fourth Solutions will lead the brand’s marketing and communications initiatives with a strategic focus on strengthening Chandrani Pearls’ market presence, deepening consumer engagement, and supporting the brand’s upcoming business vertical launch. Operating from the agency’s Kolkata office, TFS will oversee media strategy and planning, public relations, social media management, creative communication, annual website management, and influencer marketing to deliver a cohesive brand experience across platforms.
Speaking on the association, Nisheet Nayar, Director, Chandrani Pearls, said, “As Chandrani Pearls continues to evolve while staying true to its legacy, we wanted a partner capable of delivering strategic, integrated marketing solutions across every touchpoint. Three Fourth Solutions brings the right blend of strategic thinking, creative expertise, and digital capabilities, making them an ideal partner as we embark on our next phase of growth and the launch of our new vertical.”
Commenting on the partnership, Siddhant Jain, Partner at Three Fourth Solutions, said, “Chandrani Pearls is a brand built on trust, craftsmanship, and timeless elegance. We are excited to partner with the team to create impactful narratives through strategic media planning, compelling storytelling, creative excellence, and digital innovation. Our objective is to strengthen the brand’s visibility, foster meaningful consumer connections, and support its next phase of growth.”
The collaboration is expected to further strengthen Chandrani Pearls’ positioning across key markets while building a stronger digital footprint through integrated, insight-led marketing and communication initiatives.
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