Published on: July 21, 2026
Wozoyo, owned by Hong Kong-based Secure Connection, has named Liqvd Asia as its integrated digital marketing partner to strengthen its digital footprint as it expands across India and the United States.
Under the partnership, Liqvd Asia will develop and execute integrated digital marketing initiatives to enhance Wozoyo’s brand visibility, engagement, and growth across key markets.
Founded by Mohit Anand, Wozoyo is backed by Secure Connection, a consumer technology company with operations in over 80 countries. The company has built expertise across multiple product categories, including air care, IT accessories, audio devices, and enterprise technology solutions.
Wozoyo offers a portfolio of consumer technology products, including air purifiers, charging devices, connectivity solutions, laptop accessories, and other everyday tech products designed to simplify users’ lives.
Commenting on the collaboration, Mohit Anand, Co-founder and CEO, Secure Connection, said: “Wozoyo reflects our vision of creating thoughtfully designed consumer technology that simplifies everyday life. Drawing on decades of experience in the category, we wanted to build a brand that gives us the freedom to innovate across product development, design and consumer experience while staying true to our philosophy of simplicity and reliability.”
“As we introduce Wozoyo across key markets, it was important for us to partner with a team that could translate this vision into a compelling digital narrative. Liqvd Asia’s integrated capabilities, strategic thinking and understanding of today’s digital ecosystem made them one of our partner for this journey.”
Arnab Mitra, Founder and Managing Director, Liqvd Asia, said: “Wozoyo enters the market with a compelling product proposition backed by decades of category expertise and a clear brand philosophy.
Our role is to shape that into a differentiated marketing narrative that resonates with today’s consumers and builds long-term brand relevance. By bringing together creativity, creators, media and performance, we look forward to helping Wozoyo establish a distinctive position in the consumer technology category.”
The partnership marks a strategic step in Wozoyo’s international growth plans, with Liqvd Asia leveraging its integrated capabilities across creative, media, influencer marketing, and performance solutions to help establish the brand in competitive consumer technology markets.
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