Published on: July 16, 2026
Public App, India’s most trusted short video platform, has crossed 80 million users – delivering over 15 billion monthly views across 700+ districts and 12 Indian languages. It has become the platform where Bharat comes for real-time local updates, community stories, and content in the language they call their own – an ecosystem now reaching users from the country’s deepest pockets. Public App is part of the Inshorts Group, which together with Inshorts, reaches over 92 million users across every corner of India.
Public App’s scale is built on real voices and deep local relevance. The platform is rooted in local creators, media partnerships, 18K verified creators, and 1.25 lakh+ verified government accounts – a foundation that few other short-video platforms in India can match. It has become a preferred platform for government authorities to disseminate essential public updates and connect with citizens across Bharat – with MyGov, Ministry of Information and Broadcasting, Ministry of Agriculture, and multiple national and state government bodies using Public App to reach them directly at Bharat scale.
Read here: Deepit Purkayastha on Earning Trust in the Age of AI
Public App has built a content ecosystem designed around the everyday interests of Bharat – bringing together local updates, community events, civic and public alerts, devotional and cultural content, learning and skill-building series, and regional entertainment, all in the language people actually speak. Real-time coverage of local happenings and authentic, community-driven storytelling sit at the heart of the platform, delivered through an AI-powered stack that sources, organizes and distributes content at scale – helping Bharat find what matters, when it matters. Within its video-first ecosystem, Public App has invested in a dedicated format: Pathshala, a skill-building and learning destination that has delivered over 61 million views – reflecting a platform building not just for reach – but for repeat viewing across genres Bharat wants.
Deepit Purkayastha, Co-Founder and CEO, Inshorts Group said:
“Public App has crossed 80 million users by staying focused on one idea: that Bharat deserves a video platform built for how it actually lives, learns and connects. Not a feed optimised for scroll time, but a destination where a farmer in Nashik, a first-generation student in Jaunpur, and a shopkeeper from Bikaner can each find content they trust, in the language they call their own. Trust at Bharat scale – that’s what we’ve built.”
Public App has established itself as a premium destination for brands looking to engage Bharat through a trusted, credible environment – an alternative to the race for attention that defines much of short-video today.
