Published on: July 3, 2026
NEW YORK, July 03, 2026 (GLOBE NEWSWIRE) — Taboola (NASDAQ: TBLA) today announced that Wikitree has selected DeeperDive, a Gen AI answer engine that lives directly on publisher websites and leverages their own content. As part of the agreement, Wikitree will use DeeperDive to increase readership and engagement, while also opening additional revenue streams.
As a cornerstone of Taboola’s Agentic roadmap, DeeperDive transforms publishers’ trusted content into an interactive discovery experience, meeting the evolving expectations of readers by allowing them to explore stories with greater depth, trust, and a stronger sense of community.
DeeperDive brings the power of GenAI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists.
DeeperDive also prompts questions that may be of interest to readers, delivers direct responses, and surfaces additional context and stories from the same publisher site.
By meeting users with intuitive, conversational interfaces and instant, relevant answers, Reach can stay competitive in a rapidly shifting digital landscape and reinforce their brand as a trusted, forward-thinking destination.
“We have spent years ensuring that our content goes ‘from the moment to conversations.’ This has meant creating content that resonates with our growing number of readers. We are now taking a giant leap forward with Taboola and DeeperDive. For the first time, our readers can have conversations with our news directly, discovering more about topics they care about, using an innovative generative AI experience. Taboola was the perfect partner to power this thanks to their rich history in providing technology to publishers,” said Dong-Ki Lee, CEO, Wikitree.
“Wikitree is taking their rich history of delivering quality content and with DeeperDive, offering it to readers in a completely new, appealing and innovative way,” said Adam Singolda, CEO and Founder, Taboola. “Publishers who adopt DeeperDive aren’t just keeping up with the GenAI revolution, they’re leading it, on their terms. We’re creating a new user habit, one where readers lean in, ask follow-up questions, and stay to explore. We’re also giving publishers the potential to unlock even more ways to grow.”
Read more: Taboola Partners with JOE Media Group to Boost User Engagement
