Published on: July 1, 2026
BigTrunk Communications has been awarded the integrated media mandate for Wonder Cement, expanding its portfolio of leading brands and strengthening its position in the integrated media services space.
As part of the partnership, BigTrunk Communications will oversee the brand’s end-to-end media responsibilities, including strategy, planning, buying, execution, and performance optimisation across both digital and traditional media channels.
The collaboration is aimed at enhancing Wonder Cement’s brand presence, improving consumer engagement, and supporting the company’s expansion goals across key markets through a unified, data-driven media approach.
The appointment represents another significant milestone for BigTrunk Communications as it continues to build expertise in delivering integrated media solutions for brands across diverse industries.
Commenting on the win, Akhil Nair, Founder, BigTrunk Communications, said: “Winning Wonder Cement’s integrated media mandate is a proud milestone for BigTrunk Communications and a strong validation of the capabilities we have built over the years.
As media consumption continues to evolve, our focus will be on creating a cohesive communication framework that brings together the right mix of platforms, partnerships and consumer touchpoints to strengthen brand visibility, deepen engagement and drive meaningful business outcomes.
We see a significant opportunity to raise the bar for media thinking within the category through sharper strategy, innovative collaborations and impactful media solutions that keep Wonder Cement at the forefront of consumer consideration.
We are excited to partner with the Wonder Cement team and look forward to creating work that delivers both immediate impact and long-term brand growth.”
The partnership also reflects the growing importance of integrated media strategies in today’s increasingly fragmented media landscape, where brands require seamless coordination across multiple channels to maximise audience engagement and achieve measurable business results.
Read more: BigTrunk Communications Secures Velvex’s Digital and Social Media Mandate
