Published on: May 12, 2026
PURE Home + Living has named Sukhleen Aneja as its new Chief Executive Officer as the brand looks to strengthen its position in India’s growing home and décor market.
Aneja brings extensive experience across consumer goods, beauty and retail sectors, having previously worked with companies including Hindustan Lever, Lakmé, Reckitt Benckiser and L’Oréal in various brand management and consumer marketing roles.
Before joining PURE Home + Living, she served as Senior Vice President at Nykaa, where she played a key role in expanding Kay Beauty, including the brand’s launch in the United Kingdom in 2025.
In her new position, Aneja will lead the company’s retail growth, omnichannel strategy, product development and customer experience initiatives.
Speaking on her appointment, Sukhleen Aneja said, “The home and décor category in India is at a very exciting inflection point today. Consumers are increasingly viewing their homes as an extension of their personality, lifestyle, and aspirations driving demand for elevated and thoughtfully designed living spaces. PURE Home + Living has built a strong foundation and brand legacy, and I’m thrilled to join at a time when the category itself is witnessing such powerful momentum. My focus will be on building a sharper, more differentiated brand, one that combines design, accessibility, quality, and emotional connection at scale across every touchpoint.”
Commenting on the appointment, Timmy Sarna, Founder and CEO, PURE Home + Living, said, “Sukhleen brings an exceptional understanding of consumer brands, category creation, and modern retail. Her experience in scaling aspirational brands and building strong consumer connections makes her a valuable addition to PURE Home + Living at a pivotal stage of our growth journey. As consumers increasingly invest in their homes and lifestyle experiences, we believe Sukhleen’s leadership will help us further strengthen PURE’s position as a distinctive and design-forward brand in India.”
The appointment comes as PURE Home + Living continues to expand its presence and strengthen its offerings in the premium home décor and lifestyle segment.
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